A sales story is a narrative that illustrates what you are selling, why you are selling it, and how it will make the customer’s life better.
Sales stories are not just for sales people. They can be used by anyone who wants to tell a story about their product or service in a way that engages and connects with customers.
Sales stories can come in many shapes and sizes. They can be as long as a novel or as short as a tweet. They can be told through words, images, or video. But they must always have an identifiable protagonist with whom the customer forms an emotional connection.
Sales stories are very powerful and can be used in a variety of ways.
A sales story is a narrative that is told to a potential customer to persuade them to buy your product or service. This can be done through storytelling, imagery, or emotional triggers.
Sales stories can be used in presentations in many different ways. They can be used as an introduction to the presentation or they can be used as a conclusion. You could also use them to highlight the benefits of what you are selling and how it will impact your customers.
From movies to Super Bowl commercials, storytelling is at the centre of high performance content.
Story Pitch Template
A story pitch is a proposal for a news article, article series, or other content. It should include the following:
– A headline for the story
– An overview of the story (including what led up to this point)
– What’s next and why it’s important to the audience
– The high level takeaways and main points of the story
– A list of sources and quotes
The introduction of a story pitch should be concise and to the point. The main purpose of the introduction is to create interest in the reader and get them hooked on your idea.
The first paragraph should introduce the main characters, conflict, and setting. It should also include a sentence about what’s at stake for these characters. Set the mood or the essence.
Make the story the core of your project and content strategy for maximum effect when marketing or selling something – in any setting. Retail and in person – to digitally.
You will improve your conversions and all favourable metrics (from sales and calls to lead generation and increased scheduled appointments and increased clientele base.)
You are lucky, there are many ways to structure, tell and spread your story to your target audience.
