Social media marketing agencies are in high demand these days and it is not hard to see why. With the advent of social media, companies have been able to engage with their customers in a way that was never possible before. Social media offers a channel for companies to interact with their customers and get feedback on products and services.

There are many reasons why people choose to hire a social media marketing agency. Some want help managing their accounts while others need help coming up with ideas for posts or campaigns. Regardless of the reason, hiring an agency is an excellent way to ensure that your business has a strong presence on social media while also getting the help they need when they need it most.

In Toronto (and anywhere else that your business operates in – anywhere on the globe), social media marketing is any activity, experience or piece of content that facilitates the use of popular social media platforms like Facebook and Instagram for marketing purposes. Essentially, social media marketing (and a great social media marketing agency in Toronto) lets you connect with your audience and current customer base (people that already love you) to build your brand (awareness and popularity), drive tons of interested and engaged website visitors to your website, and skyrocket sales at the speed of light. Social media marketing in Toronto is extremely important nowadays – it cannot be overlooked because it is the best way to stay engaged with your audience and keep them coming back for more (even after they may have engaged in a transaction with your business).  

Social media is a crazy landscape that changes at the speed of light. Right now, there are seven behemoth platforms that are extremely relevant in the North American market (and in Toronto especially) – marketing wise. If you own any sort of business (or are at the helm of any brand) in Toronto (or anywhere in the world), you need to watch Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat and YouTube. These platforms are loaded with opportunities to engage customers and potential customers. And, eventually, after some marketing engagements, the opportunity to make a sale. You cannot ignore any of these platforms if you are a great entrepreneur and/or marketer. They all offer a unique opportunity to seriously grab attention and be creative with marketing. Anyone can use anyone of these platforms creatively to market products and services – you are only limited by your imagination. We recommend that you do your research into each one of these platforms to determine the one (or ones) that will be most effective for your business or brand. Using just one platform to carry out your social media marketing initiatives will allow you to focus your efforts better and allow you to achieve success (on the platform) a bit quicker. But, if budget is not a huge concern and building brand awareness is a huge focus, you should strategize and pick three (or more) platforms that you think will help you grow extremely fast, or three platforms that fit your business model best – or three platforms that have your best customers already active on them. Doing this will allow you to engage with potential customers many more times – leading you closer to a sale or conversion. And, it will shoot brand popularity through the roof. This is important because more often than not, customer buy from brands just because they know them (not because they are necessarily better than their competitors).  

There are many tools and services that you can use to plan, strategize and execute an awesome social media marketing campaign in Toronto. And, although all of these platform provided or third party (external) tools are awesome in and of themselves, we advise that you consult with a top social media agency in Toronto to pick the platforms of focus for social media marketing (in Toronto). Nothing beats working with a team of social media marketing experts in Toronto.  

At this juncture, effective social media marketing in Toronto (executed with the guidance and help of a top Toronto social media agency) involves developing an awesome content map and strategy to ensure your brand is never stuck and is always on top of posting awesome content, posting super engaging and share-worthy content on your brands social media platforms and profiles to keep your fans up to date with your brand (and ready to engage whenever they need you), and running creative and cool ads to grab potential customers attention and grow brand awareness to numbers that you did not even think was possible. These things are easier said than done – and that is the main reason why you will need a top Toronto social media marketing agency to help you strategize your content, create awesome social media experience and ads, and manage your advertising.  

Introduction to effective social media marketing in Toronto 

Effective social media marketing in Toronto involves and requires five core activities: clear strategy development, calculated content mapping and publishing, actively listening to and engaging your audience, measured and creative advertising, and finally, analytics and reporting.  

Strategy – First and foremost, before doing anything else, you must develop a clear plan of attack. During strategy development, your team (internal or external agency team) has to research various aspects of your overall strategy to determine what your goals are, which platforms your brand wants to (and should) focus on and they type of content that you want to put out (and that you think will be most effective at grabbing and locking consumer and audience interest). And, after this, develop a clear plan and roadmap that anyone can take and use to guide every social media activity and decision – for the foreseeable future.  

Content – Before posting anything on your platforms and accounts, you must map out the content you will be posting. You cannot just go about posting whatever you want – when you want. Your brand is important to you. So, you have to be calculated to maximize results and optimize performance. Planning out the content you are going to post and when you are going to post each piece allows you to create a coherent and logical theme, condition and train your audience to expect content at certain times and intervals and allows you to post at the best times. This will allow your brand to look professional and clean – and engage with your audience in a way that seems natural to them. 

Engagement – The most important part of effective social media marketing in Toronto is – listening and engaging with your audience. Ask them questions and take time to interact with them. Many brands are not doing this. All they are doing is posting and dumping content on their audience. You will stand out and have significant success when you take interest in your audience. It will allow you to serve them better – and they will reward your brand handsomely for this.  

Advertising – Social media advertising is an art and science in and of itself (and it requires its own separate guide). But, today, it has become – and is increasingly becoming – crucial to social media marketing as a whole. If you want to be successful on many platforms today, you not only have to work hard to create and put out powerful content that drives organic social media marketing, you must also advertise on these platforms to be seen and noticed. Today, you must buy attention on many social media platforms to be relevant. Social media advertising allows you to buy some attention that you can leverage to grow organic social media marketing or grow sales (and revenue).  

Growth and Data – If you want to properly nurture and grow your audience, you have to know your numbers. Growth is not possible in digital marketing and social media marketing without a deep understanding of analytics and reports. You must know the type of content people like to see, how they are engaging with your content, when they are engaging with your content and many more items to guide your strategy for growth. You need to know what your audience is communicating to you about your strategy to guide you to serving them as best as you can – and to help you tweak it for rapid growth. Your data and number will allow you to know these important nuggets and many more crucial details – nuggets that will explode your audience size and rate of organic growth on these platforms.  

The vast lands of social media (in Toronto) are very hard to navigate for one single individual. The most effective social media campaigns in Toronto have massive teams behind them. That is the secret that most big brands do not want you to know. You need a big team of content creators, creatives, advertising savants and marketers to execute an effective social media marketing campaign in Toronto. If you do not have the budget or funds to hire these individuals (and put together a Toronto social media marketing team), the next best alternative is to hire a top social media marketing agency in Toronto. One will have the right personnel needed to achieve your social media marketing goals – and will also offer some benefits that an internal team will not provide.  

Hiring a top social media marketing firm in Toronto gives you unhindered (and extremely valuable) access to the team of creatives and experts that you will need to plan and execute a great social media campaign. This is awesome, but that may not be enough in today’s tough market. Here are some more awesome reasons why you need to hire an amazing social media marketing agency in Toronto today:  

1) Hiring a top social media marketing agency in Toronto allows you to make the most of your budget. 

Your business will undoubtedly gain an edge in any competitive industry (any industry at all to be honest) by hiring a world class Toronto social media marketing agency. Top social media marketing agencies in Toronto know how to properly market on social media platforms. Even if they specialize in marketing on certain platforms, their access to key industry knowledge and research capabilities cannot be matched. In fact, if an agency is really special, they will be able to apply their knowledge and expertise to any platform you need them to help you dominate. The same principles apply (and can be used) across the board – regardless of platform. Knowledge and expertise is really important because – knowledge is power. Knowing what to do, when to do it or who to target and how to target them will save you a lot of time and money experimenting with tactics and strategy that will not move the needle. Call a great social media marketing agency today if you want to tap into industry knowledge that will save your business loads of resources (time and money) – that can be used handsomely elsewhere. 

2) Hiring a great social media agency will facilitate outside of the box strategy and execution 

There is an inherent cap to the creativity of your internal team. This is because your internal marketers know your industry too well – and this forces them into a box. Knowledge can often be a trap because it might limit imagination and creativity. Working with a knowledgeable (but creative and imaginative) social media marketing agency like ours will allow your company to escape from the box that your internal team has put you in. We will bring fresh and fun ideas that people in your industry might not have thought about trying – or seen before. We will bring awesome ideas and strategy implementations that have had amazing success in other industries to your industry. We will reimagine proven (fun and awesome) social media content and marketing techniques that have worked tremendously well – for your business. Watch your engagement numbers and conversions skyrocket when we revitalize and refresh your strategy and execution.  

3) Hiring a team of seasoned social media marketing experts will provide valuable outside perspectives 

Sometimes, you just don’t know if what you are doing is working, what you want to do will work or how to fix certain issues with your current strategy. In specific cases like these, you should definitely consult and seek help from a top social media marketing agency in Toronto. A team of social media marketing experts in Toronto can (and will) help you dissect any issue and fix any problem you have. Social media marketing experts can also help you with minor adjustments that will lead to major results and performance improvements. Call a top social media marketing agency like ours for help with minor and major issues, a fresh perspective or for advice on your overall strategy.  

4) Hiring a premier social media marketing agency in Toronto will save you a ton of embarrassment if you do not have enough internal resources to execute a proper social media campaign internally  

This is a deep and double-sided benefit of working with a social media marketing agency. As was stated earlier, effective social media marketing in Toronto (and anywhere in the world) requires a lot of resources – and developing these resources into assets. All sorts of resource (human, creative, monetary, etc) that you may not have the capacity to deliver internally. And, resources and assets that can be hard to develop. Global and local markets today are simply to competitive to not come with awesome content assets and amazing marketing strategy when you are marketing your products and services. You will be shamed and embarrassed by ruthless competitors and potential customers (with high demands for quality and quantity). You will need external help managing these demands if you do not want to embarrass yourself – your brand and business. Call us today for help marketing your business on social media.  

Now, a little bit about our company. We believe that we are the best social media marketing agency in Toronto – and the best social media marketing agency for you. Yes, we believe that we are both. Very humble – we know. Anyways, as a top full-service social media marketing agency in Toronto, we (will) help you create and execute strategy, plan and create awesome content (with awesome photography and videography), imagine and actualize beautiful design, write emotionally captivating and persuasive copy, create breathtaking social media centric (and focused) experiences that will increase engagement and help you go viral, build formidable bonds and connections with your customers by evoking powerful emotions, and unearth unforgettable moments that will develop your brand (and make it a brand that cannot be ignored in Toronto – in your industry). We are truly the social media marketing agency (and content creation agency) that your brand and business can leverage and utilize for all of your social media marketing needs in Toronto. Our social media marketing experts have your best (brand development, marketing and business) interests at heart. That is why we are hyper focused and committed to helping you find and build your audience and community (everyone and every brand has an audience – we will help you find and build yours). Along the way, we will help you develop and bring out an awesome brand voice and image (that is extremely polished) and will resonate with your audience. We will do everything that your brand needs (and will need) to do to utilize social media effectively – and use social media marketing in Toronto to develop and grow a successful business. Give us a call (or email us) today because your search for a social media agency in Toronto is over – you have found us (the best social media marketing agency in Toronto).