Do you need world-class SEO services for your SaaS business? Generation One brings you a full-house SEO service that can help your website and webpages climb up the Google search rankings.

Better search visibility means more qualified traffic visiting your website. With Generation One, you get a team that can help you move through the rankings to dominate the first page of Google.

Contact our team, and we'll arrange a consultation to see how we can help your SaaS business reach the next level of success.

Generation One – Your Agency for B2B SaaS

We've seen huge changes to SEO best practices over the last two decades. Today's SEO landscape is ever-changing, and you need a team that understands the environment. While algorithms receive updates, some things remain the same.

The vast majority of online traffic still comes from organic traffic sources – that means people typing queries into search engines, like Google.

It's for this reason that SEO is critical for any SaaS business. If your clients and prospects can't find you online with a simple search, it damages your credibility, and they might end up going with one of the firms on the first page or the top-ranking result over you.

SaaS companies have a specific unique need for SEO in their business. SEO strategies are even more critical for SaaS companies because SaaS is, in itself, a business model. SaaS startups have reputations for being disruptors in the marketplace.

However, the more innovative the solution, the more effort you must put into marketing to build brand and product awareness. There are over 24,000 SaaS companies globally, and it's getting more challenging by the day for SaaS companies to rank in Google search.

With Generation One, you get a team dedicated to the success of your SEO strategy and your business. Contact our team, and we'll walk you through everything you need to know about SEO for your SaaS business.

What's the Difference Between SEO and SaaS SEO?

SEO is SEO, right? Why would there be any difference between SEO strategies for SaaS companies and the rest of the market? The reality is that every business model has different requirements for success. Your business psychology varies very differently, depending on the nature of your business.

The mindsets of e-commerce companies and SaaS-based businesses are very different. The eCommerce model takes a sales-oriented approach. Therefore, it values direct sales over other marketing formats. As a result, these entrepreneurs take less emphasis on promoting their brand and the awareness of their brand in the target market.

The reality is that most e-commerce companies don't see the same value for SEO in their business model as SaaS companies. SaaS companies require a content-driven approach to their SEO and marketing campaigns. It's for this reason that SaaS and content marketing are such a great match.

Content usually comes as a natural part of promoting and building a SaaS brand. Most SaaS sites have blogs, while e-commerce sites typically don't utilize this facility. If the e-commerce company does have a blog, it's usually just product reviews and buyers guides.

As a result, it's more challenging for e-commerce companies to rank for search queries due to the short-length content used in descriptions. With SaaS content, you're using long-form content for your SEO strategy, giving you more opportunity to catch the attention of Google with your use of strategically-placed keywords.

Why is SEO Essential For SaaS Companies?

SEO services are critical for SaaS companies that want to get ahead in the market and stand out from the competition. You can build traffic to your site using PPC and other paid methods, and you'll experience some success.

However, if you want the best results for drawing as much traffic as possible, you need to rank in organic search results for your primary keywords. The only challenge is that investing in PPC methods for your site gives you instantly measurable results.

With SaaS SEO, you might have to wait a few months before you start seeing the traffic arrive and your website rising through the rankings. However, it's the only way you're going to see organic traffic volume pick up without spending a fortune on paid methods.

Generation One offers you the SaaS SEO strategy that guarantees more qualified organic traffic turning up at your website and landing pages. Give our offices a call, and we'll talk about how Generation One can make a difference in your marketing strategy and your online presence.

Generation One – SaaS SEO Audits for All Businesses

Generation One will assess your current website and score it with our SEO auditing software and tools. It's the first step of the process and a way for us to get an accurate snapshot of your business at that point.

Our auditing process unpacks all the errors and inefficiencies on your website, and we go about fixing them to optimize your site for performance. When you hire Generation One, we'll audit your site and complete the following tasks.

Faster Page Loading Speeds

Google has a big issue with slow loading times on websites. If your site and web pages take longer than three seconds to load, it's a problem. We check your page loading score with Google PageSpeed to see that it's up to par and better than your competition.

Clear and Intuitive Navigation

The user experience of your site plays a huge role in determining our audit score on your site. Best practices for improving UX on your site show that the top-level menu should contain the most important pages on your website.

This design principle shows Google that you value this content above the other stuff on your site. We'll ensure that we find any pages built outside of the website's sitemap, showing Google that they need to rank those pages.

Enhanced Security

Your website needs a proper SSL security certificate if you want any hope of it ranking with Google. Without an SSL security certificate, Google views your site as untrustworthy, and you'll lose out on a huge amount of organic traffic.

Effective Meta Titles

Your meta page titles are another critical SEO element for your website. Every meta title needs to contain a maximum of 70 characters summing up the point of the post. Using meta tags makes your content more visible to Google, helping you rise in the search rankings.

Schema Markups for Snippets

Schema markup is a type of structured data set assisting the search engines with understanding what content is on your web pages. Google uses these schemas to pull useful "snippets" of information from the post, displaying it above the search results.

Purposeful UI Design

Google recently started using engagement as a ranking qualification. Google likes to see users having a simple and effective visit to your website. Ensure that you have all your contact information clearly available and a clear path through the customer journey with relevant CTAs.

Does the Competition Outrank You in Google Search?

If you aren't using SEO strategies in your SaaS business, you're going to fall behind competitors using these strategies. Maintaining a Google My Business page is not challenging, and it makes a huge difference in attracting qualified traffic to your site and landing pages.

Keep your company information updated, and garner any new reviews. Remember to perform any on-page optimizations you need to evolve your site alongside the Google algorithms requirements. Or, you could hire Generation One to handle all of that for you.

Our SaaS SEO services for businesses help you get more qualified traffic to your landing pages, website, and offers, improving your conversion rate.

During our SEO campaign, we review current SEO performance. We'll use this data to create long-term SaaS SEO strategies that outline the exact activities we need to complete to get you to the top of the search rankings.

With Generation One running your SaaS SEO campaign, you get a fully comprehensive SEO service that knows how to drive your website up through the search rankings to the pinnacle of success.

We identify those critical keywords to your business and your SEO campaign, creating content around those keywords that attract Google Search bots' attention. We'll optimize your on-page and off-page SEO, improving your keyword ranking in organic search results.

We'll design you a custom SaaS SEO strategy for capturing and driving prospects to your lead magnets and sales funnels. Our backlinking strategies link your site to authorities in your market, giving you more credibility in the eyes of the search engines.

With Generation One, you improve your conversion rates, optimize your landing pages and loading times, and fix any crawling errors. We'll have your website ranking in no time.

Generation One will Define and Refine Your SaaS SEO Strategy

The Generation One team will assist you with defining your goals and objectives for your SaaS SEO strategy. Our goal is to get your company or brand to dominate the first page of the Google rankings, and we'll do whatever it takes to get you there.

When we consult with your business, we'll map out the following services for your approval.

SaaS SEO Strategy

We'll review the current performance of your SEO strategy using tools and software designed to give us an accurate snapshot of your current SEO campaign and results.

From there, we fix your site and look at ways to improve your current strategy using the three pillars of SEO, on-page, off-page, and technical SEO.

Content Strategy

Content is king on the internet. Bill Gates knew what he was talking about when he spoke those words. Content is still the driving force of the internet. It's what attracts visitors and traffic to your landing pages and website, which separates you from competitors in your industry.

We'll unpack your current content strategy to see where it has weaknesses. We'll bolster your strategy by reviewing your target keywords and the relevance of your content to those keywords.

We also offer ongoing content creation services to handle your content needs according to your objectives and keywords.

Technical SEO

Technical SEO strategies are one of the core pillars of any SEO campaign. We use a range of software and tools to analyze your site and see where it needs improvement. We'll also examine your previous SEO activities to see where they impacted your business and where you could improve on this strategy.

Our team improves the on-site SEO of your website, removing broken links, fixing 404 errors, and improving your loading speed to get your site running smoothly.

SEO Training

Our SEO experts will coach your marketing team on the SaaS SEO best practices. We believe in collaborating with organizations rather than holding the keys to your strategy close to our chest.

Link Acquisition

Link-building strategies are one of the key components of off-page SEO strategies. The bigger your backlink portfolio, the more attention you get from the search engines and the more traffic you have flowing to your site. We're experts in link-building strategies, giving you high-quality backlinks to your site that drive you up through the rankings.

Keyword Research

Everything with SEO starts with proper, intensive keyword research. If you get your keyword research wrong, you'll end up moving in the wrong direction with your campaign. Our SEO experts conduct accurate and intensive keyword research. We identify the most competitive and best-value keywords and keyword phrases to target in your campaigns.

Growth-Driven SaaS SEO Strategies

Our approach with SEO is to drive more qualified traffic to your website, helping you achieve the business goals that matter to your organization. We understand that growth is what your executive board and the shareholders want to see, and we aim to serve it to you on a silver platter with our SaaS SEO services.

A/B Split Testing

Testing is the way we ensure that we're getting the best value for your marketing budget. We split-test strategies, uncovering the best performing tactics to use in your campaigns and content strategy. We'll test titles, headers, meta tags, and content for reach and engagement.

Outreach

Generation One helps you build your reputation and authority with the search engines using our outreach services. We'll place your content and links with top industry authorities, boosting your DA score with Google and platforms like MOZ.

Site Acquisition and Migration

We'll help you migrate your existing website to a new CMS, like WordPress, while maintaining your SEO quality.

Algorithm Recovery

The Google algorithm changes all the time, and what works today might not work tomorrow. We stay up to date on all the changes to the algorithm, adjusting your strategy to keep your content and webpages moving up the search rankings. We can also assist organizations experiencing traffic loss, helping you understand why your results are waning instead of growing.

Lead Generation

Generation One has the primary goal of driving more qualified traffic to your website. However, there's no point in SEO and building traffic if visitors don't convert on your site or landing pages. Our SEO campaigns attract qualified traffic to your site and web pages, ensuring you a better quality of lead and improved conversion rates.

Local SEO

We offer businesses in physical locations the chance to attract more traffic into their store or retail establishment. We'll target local traffic that's interested in your market and your business.

Mobile SEO

Mobile-compatible SEO strategies are critical for campaign success. More than 50% of all search traffic comes from mobile devices, and you need a site that's capable of handling these requests. At Generation One, we prioritize mobile-friendly design, optimizing your site, and SEO strategy for mobile success.

Ecommerce SaaS SEO

If you're an established E-commerce retailer or a startup, contact Generation One for an SEO strategy that adds value to your business. We'll help you build your traffic, transaction volumes, and revenue.

Enterprise SaaS SEO

Large organizations can experience huge profits from the smallest changes to their SEO and marketing campaigns. Generation One will point your business in the right direction to experience success in your market. We'll help you develop a custom enterprise SEO strategy for your SaaS business.  

SaaS SEO Consultancy

Generation One has a team of SaaS SEO experts waiting to take your business to the next level. If you have no idea what to expect from implementing SEO or how to get an SEO Strategy customized for your SaaS business, contact Generation One for assistance.

We offer consultancy services to show you what's possible when you implement a high-quality SEO campaign alongside your digital marketing strategy. We'll audit your existing site, make recommendations for changes, and we can also handle all your SEO needs going forward.

The Generation One Approach to SaaS SEO

SEO for SaaS companies is both a science and an art. Generation One has the skills and the talent you need for a custom SEO strategy that brings results to your organization. Our creative, data-backed approach to executing SEO campaigns delivers long-lasting, tangible results for your organization.

Technical Excellence

Websites failing to deliver a positive user experience receive penalization from Google, pushing them down the rankings in search results. Our SEO expertise means we can audit your website and discover the errors slowing down and impairing the user experience (UX). We'll fix these errors and have your site running smoothly in no time.

Quality Content

If Google doesn't recognize the relevance of your website to search queries, it's not going to promote or rank it in search results. We'll review the existing content on your site and create purposeful web pages that display your companies expertise. We'll also provide you with SEO content strategies and content creation services going forward, ensuring it is relevant and receives plenty of engagement from your target market.

Promotion Strategy

You could have the best content online, but if it doesn't rank, people won't read it, and your traffic remains low. You need an effective promotional strategy for pushing your content in front of your target audience. Generation One has the team and the experience to push your content through a multichannel marketing network, getting more eyeballs on your content and more click-throughs to your website and landing pages.

Let Generation One Get You to a First Page Ranking on Google

Our SaaS SEO agency helps company's rank for their keywords. Getting to the first page of Google is a feat, and getting to the top of the rankings is a considerable investment in your marketing strategy – and we might not even be able to get you to the top in highly competitive markets.

However, we can assure you that you'll see changes in your business and increases in traffic to your site with the right SEO strategies from Generation One. Our team has their skillset and resources to get you as far up the Google rankings as possible, and we'll keep you there.

We're not here to make outlandish claims and waste your time. We issue you with monthly reporting to show you how your online presence is growing. With Generation One, you have a partner that's willing to go the extra mile to bring you the results you want.

Set Ambitious SQL Targets and KPIs, and We'll Help You Achieve It

At Generation One, we focus on the metrics that matter most to your SEO campaign and business. Sales teams depend on SQLs for driving your business forward; it's even more important than traffic and your ranking.

That's why Generation One focuses on driving qualified leads to your lead magnets and sales funnels, not wood that takes your business nowhere. We view setting your KPIs and business goals as the most important part of the SaaS SEO discovery process with us.

We need to know what you want to achieve from your campaigns to ensure that your strategy keeps your company on a continual growth trajectory. We need to create targeted, measurable goals to help you understand the areas to improve and support the growth.

Generation One brings you a comprehensive monthly report on your KPIs, from increasing monthly recurring revenue (MMR) to analyzing traffic, impressions, rankings, and more. Our rep[orting gives you an accurate snapshot of your business and your SEO campaign progress.

KPIs are critical for SaaS companies during rapid growth. We'll be measuring and analyzing metrics like SQLs, MQLs, ARPU, CAC, and others. With our constant attention to the numbers, you get a solid strategy that shows results.

SEO Tools and Reporting

Generation One believes in building a foundation of trust between our company and our partners. We understand that it's challenging to understand the mechanics of SEO and the metrics driving your growth. It's also challenging to realize you need to practice patience to see results.

The first few months of your SEO campaign may feel like you're shelling out money for nothing and not seeing any results for your business. However, every business and SEO strategy eventually reaches an "inflection point" where the growth starts and continues to build steadily and consistently, bringing your SaaS company success.

To keep your confidence in our strategy, we give you full monthly reporting on your SaaS SEO strategy, with universally-accepted metrics proving to you that we're on our way to the finish line.

Improve Ranking and Attract Qualified Traffic with Generation One SaaS SEO

The key to improving your ranking in search results is working with the right SaaS SEO partner. At Generation One, we have many tactics to improve your SEO, but it all comes down to a simple goal – enhancing the volume of qualified traffic to your site.

If you have a well-designed website, complete with the right SEO content and carefully placed CTAs, all you need is the traffic to drive your conversion numbers through the roof. While traffic is important, qualified traffic is what you need flowing to your landing pages and website.

Generation One prioritizes all our campaigns with that single goal in mind – driving more qualified traffic to your site. The rest is up to the website and your marketing infrastructure.

 We can all agree that qualified traffic is like gold for your business. It adds to more qualified leads entering your sales funnels and higher conversion rates for your business, with better customer retention.

Our specialists focus on the following when building out your SaaS SEO strategy.

• Keyword planning.
• Competitor reviews and market analysis.
• Client persona construction.
• Strategy rollout.
• Ongoing maintenance.
• Accurate, transparent reporting.
• Content strategy.

Follow the Generation One Step-by-Step SaaS SEO Strategy

At Generation One, we follow a simple, nine-step plan for SaaS SEO success.

Step 1 – Set your marketing goals and measurable KPIs.

Step 2 – Define customer markets and personas.

Step 3 – Analyze indirect and direct market competitors.

Step 4 – Identify challenges, problems, and solutions facing your customer personas.

Step 5 – Search and define your target keywords and optimize on-page content for keywords.

Step 6 – Create a comparison target keyword strategy.

Step 7 – Create compelling content that outdoes the competition.

Step 8 – Promote your content and your site through social media and other resources.

Step 9 – Create and earn high-value backlinks.

Does Your Organization fit the SaaS SEO Profile?

At Generation One, we're not throwing out services at just anyone. We want to work with SaaS businesses that see the importance of designing and executing an SEO strategy. We want to partner with companies that commit to their SEO for the long term.

With SEO, things don't happen overnight. The keys to success are persistence and patience. With Generation One, we'll get you to where you need to go. We think we'll be a good fit for your business if you meet the following criteria.

• You have an open attitude towards using long-term growth strategies for your business.
• You're a startup or an established business.
• You see the future of digital marketing and the power SEO offers you in search.
• You're ready to commit to a digital transformation for your business and marketing strategy.

At Generation One, we assist our SaaS clients with dominating their niche. What is it worth to you to rise to the top of Google search? What could it do for your business when you finally start to rank? Generation One is the team you need to advise you strategically on the best path forward in a noisy market.

We've had the privilege of helping many companies rank on the first page and reach the top of search results. We want your company to be the next Generation One success story. Sound good? Reach out to our offices, and we'll do whatever it takes to make it happen for you.

Contact Generation One for a Free Consultation

If you're serious about taking your SaaS business to the next level, it's time to reach out to the team at Generation One. We can't force you to take action; that's up to you – it's the only thing we can't do for you.

If you want more qualified traffic to your landing pages, lead magnets, and authority in your market, Generation One is here to help. Contact our offices and speak with our knowledgeable consultants. We'll arrange an appointment to unpack your SaaS SEO strategy.

By now, you have a good idea of the importance of SEO for SaaS businesses and what you need to do to get your SaaS business into the top sport. Contact our team if you have any questions or you want to talk about your SEO strategy.

Alternatively, look through these FAQs to see if we can answer your question.

Q: How long does it take my pages to rank on Google with SaaS SEO strategies?

A: It can take anywhere from a few weeks or months to over a year to have your website reach the first page of Google. It may take even longer to get it to the top spot. SEO is a long game, and SaaS businesses need to understand that SEO is just part of their sunken marketing costs.

It's a vital component of any digital marketing strategy and the key to getting more traffic to your site. With Generation One, you get a team that will take your website and webpages to the top of search results as fast as possible.

Q: How does the Google search engine find content?

A: The Google search engine uses "spiders" to crawl websites and webpages looking for keywords in the content. These bots will follow links from source to source, finding newly-released content to add to the ever-expanding search index.

When users enter their search query into the search engine, the platform extracts the relevant search results from the archive and presents them in a suitable format. Generation One aims to get your website ranking through the use of compelling, creative, and unique content.

Q: How long does it take Generation One to conduct an SEO audit?

A: Generation One brings you SEO auditing services for your existing websites. Many web admins don't have the experience to audit the SEO on a site for themselves. Those who know how to conduct an audit don't have the skills to fix the recommendations made by the auditing software. Generation One will audit your site and fix all the errors.

The length of the auditing process depends on several factors, from the size of your site to white and black hat SEO methods used in the past and the current loading speed of your pages. Generation One has the skillset to audit your site and repair it to an optimal state. The length of the audit could be a few days to a few weeks, depending on your companies unique needs.

Q: What metrics do I get to see with my reports from Generation One?

A: Generation One offers you a completely transparent SaaS SEO service. We compile in-depth reports into your metrics each month to show you how your online presence is growing. We keep you up to date on every step of your journey to the top of the Google rankings.

We'll show you your growth metrics, your place in SERP, and your web authority. Our goal is to keep those numbers growing every month until we reach the inflection point where engagement and traffic turn exponential.

Q: What is the RankBrain algorithm?

A: The RankBrain algorithm is a component of the Google Core Search algorithm. RankBrain utilizes machine learning and artificial intelligence to optimize the algorithm through calculating data inputs. RankBrain helps Google identify the most relevant search results to queries.

The machine learning component of the RankBrain algorithm is what makes it a unique update compared to others in the Google Core Algorithm. Generation One knows how to build content that RankBrain finds interesting enough to push you up through the rankings.

Q: What do you mean by B2B SaaS SEO Content Marketing?

A: SaaS content marketing acts as an inbound marketing strategy for your business. Generation One will help you serve the right content to your audience at the right time. Content is a critical component of SEO.

Whether you're writing copy for your site or a guest post, you need to know how to structure a post for optimal effect with its readers. Generation One can assist you with creating copy that sells, increasing your conversion rate.

We identify the target audience and its pain points. We'll complete keyword research and create compelling content ideas around your target keywords for optimal click-through.

Q: What is the Google "Possum" update?

A: The Google "Possum" update affects Google's local search ranking algorithm. Possum decides which businesses show up in Google search and when. Possum filters small business listings from search results. As a result, some local businesses might find that they don't appear in the search results.

Generation One knows the factors that the Possum update is looking for, and we add those variables into your SaaS SEO campaigns. With us, you get a team that stays updated with the latest changes to the Google algorithm. We know what we need to do to make your site remain relevant and keep you moving through the rankings.

Q: What is the Google "Fred" algorithm update?

A: The "Fred" update to the Google algorithm introduced tools and systems to identify black-hat SEO methods. Black-Hat SEO involves the use of malicious methods for pushing your site up through the rankings.

While black-hat methods can be effective in the short -term, they almost always come back to bite you later on. At Generation One, you get the best white-hat SEO tactics available, and we'll never jeopardize your brand or company by using black hat methods in our SEO campaigns.

Q: What does the backlink profile metric measure?

A: Your backlink profile is the collection of links you have between your website and other sites in your industry. These links can come from sources like social media platforms, authority sites, spam and no-follow links, and more.

Google evaluates every link to your site, and if you have high-quality links from top-rated sources, it increases your ranking score. Services like MOZ can assist with showing you your "Domain Authority" (DA) score to assess your current backlinking profile.

Q: What Does E-A-T mean in SEO?

A: In SEO, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The Google Search Quality rater guidelines implemented this system, with Google launching E-A-T with the Medic update in August 2018. E-A-T is a critical but simple system for evaluating your website, and sites need to comply with these three guidelines.

Q: What is an off-page SEO strategy?

A: Off-page SEO strategies refer to activities occurring outside of your website. These activities also influence your ranking and authority in the space. An example of off-page SEO would be link-building tasks like sourcing guest post partners and entering your company information into online directories.

Off-page SEO tasks are essential for building credibility with Google by extending your backlink profile. Optimizing for off-page SEO uses tactics to improve the way search engines and users view your website in terms of authority, credibility, relevance, and popularity.