PR Agency Toronto | Promoting Your Brand, Building Your Reputation.

Are you looking for a firm to handle the PR for your business or brand? Generation One brings you a PR team that works with your best interests at heart. We use PR strategies designed to create attention on your business or brand, stirring up market interest.

Reach out to our offices, and our consultants will walk you through the elements of the Generation One PR campaign route to success.

Generation One – Top-Rated PR Agency Toronto

At Generation One, we have the experience and skills you need to dominate your market. Our PR services focus on bringing you forward-thinking market communications with lasting results that attract more qualified leads to your business and retain your existing clients.

We offer you B2C and B2B PR services.

B2C

• Beauty & Fashion
• Consumer Brands
• Entertainment
• Food & Beverage
• Health & Wellness
• Technology
• Travel & Hospitality

B2B

• Corporate Communications
• Reputation Management
• CSR and Sustainability Communications
• Digital Media (Design, Social Media, SEO, Influencer Marketing, and SEO)
• Public Affairs
• Government Relations
• Crisis Communications

Generation One – Effective PR for Any Business

We're confident we have the right PR strategy for any business. We work with all companies and established and emerging brands, including the following organizations.

• Corporates.
• Global Interests Groups.
• Non-profits.
• Institutions.
• National organizations.
• Consumer companies and brands.
• Small business startups.
• Tech startups.
• High-profile individuals and celebrities.
• Influencers.
• E-commerce companies.
• And more.

Reach out to our team right now. We'll help you define and achieve your strategy's PR goals.

Generation One PR Services Toronto – You can Rely on Us for Results

Generation One is the team you need to work on promoting your business in your target market. We're resourceful, agile, and innovative, and we believe in thinking big, delivering results beyond our client's expectations.

Generation One has a reputation for building needle-moving PR solutions with a novel approach and an innovative and creative team that provide you with game-changing, measurable results for your business.

At Generation One, you get a custom approach to how we handle your PR. We don't believe in implementing "cookie-cutter" strategies that give you no results. Every client we onboard to our services receives individualized attention, discovery, and execution of a custom PR strategy tailored to their needs.

Generation One brings you stability in a constantly shifting digital market. We help your customers and prospects receive the information they need to navigate the tough decisions they need to make when assessing your business, regardless of the economic landscape or business environment.

Generation One brings you effective PR campaigns in all markets and industries. We cover a wide range of practice areas. Our team of qualified and experienced digital PR managers has a team that delivers the results that you expect with your PR.

We'll make sure we bend over backward to get your business the market exposure it deserves with your campaigns. We design our PR to raise your brand, improve your conversions, and light up your sales for outstanding bottom-line results in your business.

At Generation One, we strive to solve challenges for our clients, create PR strategies that help you meet your business directives, targets, and reach success.

• Consumer Brands
• Corporate and Financial Communications
• Technology PR
• Beauty PR
• Hospitality and Travel PR
• Food and Beverage PR
• Home and Houseware PR
• Lifestyle Accessories and Apparel PR
• Health and Wellness PR
• PR for Crisis Control and Communications
• Sports and Entertainment PR
• PR for Government Relations and Public Affairs
• PR for Non-Profits
• Event Marketing PR
• Digital and Social Media PR
• Reputation Management PR

Generation One – Toronto PR Services

Public Relations

Generation One implements PR strategies with purpose and passion for raising our client's brand value in the market. Our media relations efforts are world-class, with a comprehensive range of marketing services accompanying your PR campaigns.

Reputation Management

Generation One specializes in online reputation management (ORM) and SEO. We understand the value of building organic media for your marketing strategy and the role that the search engines like Google play in brand reputation.

Our deep knowledge and technical understanding of the Google algorithm lets us leverage our experience to enhance the results we get for our client PR and marketing campaigns.

We understand Google's best practices for SEO and ORM, and our team ensures you get a strategy to generate more organic traffic to your website. Our SEO and ORM reputation management activities for your business include the following.

• Website Cleanup and Optimization.
• Creating Micro-sites and Blogs.
• Blogging and Content Creation.
• Google Penalty Recoveries.
• Blog and Content Strategy.
• Cleaning Up Negative Results in Search Engines.
• Managing and Mitigating Responses and Comments on Online Reviews.
• Conversion Rate Optimization (CRO).
• Social Media Strategy for your SEO Campaign.
• Link-Building Strategy and Outreach.
• Content Marketing.
• SEO Training.
• Competitor Analysis.
• Keyword and Long-Tail Keyword Research.

We can assist you we reshaping or redefining your online reputation management. We'll set up a process that handles it moving forward, ensuring you grow a positive reputation in the market.

Generation One – Strategic PR Campaign Planning Services Toronto

We believe that a PR campaign requires strategy, focus, and direction to succeed for our clients. Generation One analyses and identifies your short and long-term PR goals per your business directives.

This holistic approach to discovery and execution lets us determine the most effective strategy, moving your business forward with the best chance of success from your campaigns.

• Strategic Positioning Materials.
• Strategic Positioning Statements.
• Industry Research and Analysis.
• Strategic Partnerships.
• Co-Branding Opportunities.
• Spokesperson Coaching and Management.
• Trade and Retailer Relations.
• Modeling and Forecasting.

As a brand, you want to dominate your market. When your prospects think about your products and services, you want them to think of your brand first. Generation One builds PR campaigns that give your brand top-of-mind awareness in your market.

We help brands with amazing services, products, and presentations, reach their target audience, and reinforce their vision and mission. Brands need a high-level strategic approach keeping their brand story on the minds and eyeballs of the target market.

Generation One gives you a strategic planning process that creates and distributes attention-grabbing campaigns, providing impressive results for your prospects.

Some of the tactics we have in our toolbox for your PR campaigns include social media marketing and influencer outreach, press conferences and press releases, media tours, radio, interviews, customer testimonials, television appearances and conferences, speaking engagements, and seminars.

A Strategic and Coordinated Approach to PR Campaigns

When we complete the discovery process with you, we map out your strategy and action plan to focus on initiatives that deliver your company or brand results. Our strategic planning helps our team get an accurate view of what you want and expect from your PR campaigns, taking the guesswork out of the process.

It's our goal to create PR campaigns that align with your company or brand goals and values. Our PR professionals use a coordinated planning approach, exploring the suitability of marketing techniques used to promote your company or brand.

We can adjust and customize your PR strategy to suit international or local markets or both. Some of the additional tactics we employ in our client PR campaigns include the following.

• Sponsored digital events
• Prospecting with partners for top-media interview opportunities.
• Exploring guest speaking appearances.
• Sponsored offline and hybrid events.
• Consumer and professional events.
• Desksides and firesides.
• Product launches and Activations.
• Virtual digital conferences
• Webinars and live online events.
• And much more.

PR to Build Brand Credibility

With the right strategic PR strategy backing your company or brand, you'll build your credibility and authority in your target market. Generation One delivers your message to your market using clear communications, and our team will keep you in the loop every step of the way.

We work with company spokespeople, and we offer training for staff to improve your communications for effective delivery to your market. With the use of open lines of communication, our PR professionals help your company or brand execute well-thought-out social media, influencer, and PR campaigns.

You can rely on Generation for the consistent execution of your PR strategy. Our expertise offers companies and brands the opportunity to learn how to build a positive image in their target market, matching your values with your actions to build credibility and authority with your prospects and customers.

PR for Crisis Management

Every company or brand eventually hits a crisis in their business that could spill over into the market and damage their reputation. For some companies, the damage is irreversible. However, with many such events, brands and companies can recover their standing with the right PR strategies.

Companies and brands need to be able to pivot fast when a crisis hits their organization and reputation. Failing to act erodes your brand equity, and you'll face challenges that could lead to your company's failure.

At Generation One, you get a team dedicated to effective crises communications. Our marketing experts can help you move quickly in an emergency, preventing you from getting stuck. Our PR professionals use strategic planning to identify those key stakeholders we can target to stop brand erosion and recover reputation amid a crisis.

Generation One PR creates customized events serving your brand's story to your target audience. We create a personalized event management solution communicating your brand message while increasing brand awareness in your market for your products and services.

Whether you need a launch party extravaganza, a networking conference networking for client opportunities, social events for trade shows, or anything to do with public relations, call Generation One. We'll discuss how we can help you grow your reputation and brand in the market.

Generation One – PR and Reputation Management Services for Events

Generation One specializes in producing world-class PR and reputation management for your events. We'll handle all the details of pushing your event details out through our network of relevant media partners in your industry.

We'll create a buzz on your social media feeds and attract more attention to your content on your social media channels and blog. We offer fast and effective communications and engagement with your audience, using the data we receive to create FAQs and informative videos for your marketing campaigns to answer prospective queries.

Keep your event at the forefront of your market with Generation One and our range of event PR services for your business or brand.

• Brand Positioning connects you with your target market and audience.
• Invitation distribution and RSVP management services leveraging our media network.
• Media and press coverage ensures your event gets coverage from the right media partners.
• Event Pre-Pressers get the word out before your event.
• Event Post-Pressers keep the buzz alive after your event.
• Event sponsorship management connects you with the right event sponsors.
• Social media promotion, including dynamic word-of-mouth and image/video promotions to activate the market.
• And much more.

Our public relations coordination team works to create a seamless event experience for our clients. From fashion shows to speaking engagements, we'll help you get the most amount of attention on your event before, during, and after the big day.

Our experienced team can handle PR for any event, in any industry, and with as many attendants as you need. We focus on creating news-worthy PR for events. We want to push your content in front of influencers and celebrities close to your niche. This approach creates buzz around your events and PR.

Some of the events where we can offer you valuable PR strategies include the following.

• New Product Activations and Launches.
• Galas and Expos.
• Fashion Shows.
• Press Conferences and Seminars.
• Influencer and Celebrity Events.
• Media Tours and Industry Events.
• Corporate Event Productions.
• And Much More

Influencer and Celebrity PR in Toronto

As a digital marketing firm, we build and maintain relationships with plenty of micro-influencers across a network of niche industries. We can match the right influencer to your brand, helping you benefit from leveraging their audience.

You don't need a huge social following when someone else already has a captive market of qualified prospects for your to use. Our PR strategies involve identifying influencer opportunities for your brand or business within our network or completing outreach to get to specific micro-influencers you want to work with on your PR campaigns.

Our full-service influencer PR services utilize tools to take a data-driven approach to ensure we align your campaign goals with your directives, allowing us to drive optimal brand awareness through the campaign.

We build our influencer PR campaigns using a results-first approach. We always stop to ask what emotion or action we are trying to instill in the audience?

We pride ourselves in selecting the right influencers and celebrities to enhance your PR campaign and content strategy. You can rely on us to impact your market and create the results you want for your brand or business.

Generation One – PR for Product Integration

Generation One PR services empower companies and brands to reach their target market through proactive product placement and integration. It's challenging for new brands to find their place in a competitive market and get a hold of market share to drive their business forward.

At Generation One, our expert PR professionals have the experience you need to break through the noise in a cluttered and crowded market.

We Give You Perfect Product Placement

We position and place your products and services in the right places online and offline. We'll work with our media partners to create a PR campaign for you that extends to both the physical and virtual worlds.

When consumers start seeing your products and services across several media channels, it improves their perception of your company or brand and their buying attitude towards your products and services. You start to gain consumer trust and reputation as your PR campaign unfolds.

Our PR Product Placement Services

Generation One brings you a team of highly skilled, qualified, and experienced PR professionals working on your branding and marketing strategy.

Some of our premium PR product placement services and strategies include the following.

• Competitor analysis.
• Media strategy and relations.
• Trend forecasts.
• Influencer and seeding PR campaigns.
• Press and Consumer Launch Events.
• Surveys and Infographics.
• Strategic Partnership Sourcing and Co-branding.
• Media Training.
• And Much More.

By now, you should have a good idea about what Generation One can do for your PR. Check through this FAQ to see if we can answer any of your questions. If you need more help, reach out to our team, and we'll discuss your PR requirements.

Q: How long do I need to retain Generation One's PR services?

A: You can hire Generation One to run your PR campaigns without the need for any contracts. We believe in showing our clients results, not retainers. You can rely on us to deliver to your expectations, or you always have the option of walking away to another firm.

We're confident in our abilities to boost the reputation and respect of your brand or business in the market. Contact our offices, and we'll speak about how we can add value to your company with a PR strategy that delivers results for your business.

Q: How long does it take to see media placements with Generation One PR services?

A: With Generation One, you get a team working on promoting your company or brand. We strive to obtain our media placements as fast as possible across a multichannel network of outlets. We'll have your PR receiving print in 6-weeks or less after you start working with us.

It takes time to build effective PR for your business. However, we offer you tracking, monitoring, and reporting of your campaign from start to finish. You'll know where we're spending your marketing dollars and the return you receive on your investment.

Q: Does Generation One offer local, national, and international PR campaigns?

A: Yes, Generation One is a fully-comprehensive digital marketing and PR service operating with a global footprint. We can run targeted local PR campaigns for your business in any location around the world, and we offer multinational corporates PR services, as well as every business model in between.

You can rely on Generation One to create effective PR campaigns geared towards your market. Whether you're focusing on the American, European, or Australian markets, Generation One has a PR strategy that will work for your company.

Q: Should I use Generation One PR services or advertise?

A: There is no one-size-fits-all solution for any business. The reality is that your marketing plan needs to include as many strategies as possible to reach as many prospects in your target audience as you can. PR adds an edge to your digital marketing strategy that gives your company more exposure and awareness in the market.

PR offers you a new way of approaching your advertising model. The goal of effective PR is to create awareness and spread market interest. However, you achieve it through creating content and news around your brand and products instead of directly selling to your prospects.

Q: Should I hire Generation One or do my PR myself?

A: Sure, you can always do your PR yourself. However, we doubt you'll get the same results as you will with Generation One. You're a specialist in your industry, and we can appreciate that about your business. Whatever your core competencies, you believe that you're the best in your field, right?

So, why would you want to work in a specialist field you know nothing about? The reality is that PR is a complex and fast-moving industry, and it takes time and effort to launch and steer a PR campaign. Do you have time on your hands in your business?

Leave the PR to Generation One while you take care of your business. We bring you a hands-off PR campaign that delivers results beyond your expectations.

Q: Does Generation One offer any other digital marketing services?

A: Yes, Generation One is a full-house digital marketing team specializing in every aspect of digital marketing for an online and offline business.

We can help you map out your digital strategy, implement SEO, market your business on social media, and more. Contact our team, and we'll discuss your options for growth with Generation One.