We are a PPC Agency with the power to make a difference. We don’t just help you build your marketing and advertising strategy, we also help you execute it.

We are truly a performance driven PPC Agency. We work with clients to generate the best possible campaign for their business.

Pay-Per-Click advertising (also known as PPC advertising) is an umbrella term that is used to summarize an internet marketing (or internet advertising model – if you want to be that specific) where businesses like yours (as advertisers) pay an online platform (ad platform) or website property that receives a lot of traffic a certain amount (determined by a host of factors) every time a visitor clicks an ad that leads to your property (from their property or an affiliated property of the platform). As the advertiser, you are intrinsically bypassing the discovery process – by paying for placement at positions with a lot of eyeballs and at spots that receive a lot of consumers (platform users) attention. This is awesome because it means that you can receive a lot of website visits (traffic and visitors) without having to earn that traffic (attention) organically – by producing a lot of useful, helpful and high-quality content (something that is sort of a rule in organic internet marketing – content is king) that does well on the platform (goes viral or ranks well on search engines) and encourages (or moves) users to visit your website. You skip this hard to master phase of attracting attention to your website (with merit and organic internet marketing) by producing awesome content with – content development and content marketing.  

Perhaps, the best benefit of PPC advertising is that it allows you to skip the line (and years of putting out content) of businesses waiting to be discovered organically – if you can pay for this line bypass (so to speak). This is especially useful on search engines like Google and YouTube where you need months (if not years) of putting out awesome content (that users find useful and valuable), building authority in your niche and doing a lot of the right things to rank – and get in front of your best consumers. You jump to the first result that consumers see when engaging and using the platform (Google, YouTube, Facebook, etc.) with PPC advertising. 

Basically, PPC advertising is extremely powerful because it allows you to use the immense mass traffic generation power of the internet – whenever you want. Massive search engine platforms like Google, Bing and YouTube – and massive social media platforms like Facebook, Twitter, Instagram, LinkedIn and more – attract millions (billions collectively or singlehandedly – in some cases) of active visitors to their platforms every day. A huge portion of the world (billions of people) actively (daily) use the internet – and almost every internet user in this category interacts with some (at the very least) of these platforms (if not all) every day they go on the internet. Internet users are always busy searching for information and content that solves their problems and is suited to their tastes. That is why connecting with clever solutions to their problems and finding what they need is so easy. They can find these solutions because these platforms have become extremely sophisticated (and near perfect) at giving users what they want or need (their survival and growth is dependent on this little idea). You can find what you want and/or need on virtually any of these platforms – if you look.  The flip side to this is (and the massive opportunity here is) – your best customers (and consumers thirsting for your products) can find you if you know how to get in front of them on these platforms. The best way to do this is through utilizing these internet platforms’ ad platforms to advertise to people looking for you.  

With effective PPC advertising, your company can funnel visitors and viewers from any (and as many as you like) popular internet platform to your website (to facilitate a transaction at some level) – at any given time. This is beautiful and will turn your website into a sales generation machine. Since visitors can visit at any point in time and convert because your website is (and will be) up 24 hours a day, your website can become your best sales entity when you figure out how to drive quality traffic to it via PPC advertising. In layman terms, if you want to be a smart business owner or investor, you need to start utilizing PPC advertising to generate customers and sales. 

This (PPC advertising – and using it to generate customers and sales) all sounds simple in theory, but many complications arise in practice. PPC advertising can become extremely costly without proper PPC management procedures and practices in place. PPC advertising can also be ineffective when proper industry planning and strategy development practices have not been executed to discover the best consumers to target – and how to target them. Essentially, without PPC management (and help from a PPC agency in Toronto) you might find your company investing a lot of hard-earned capital (or profits) that was devoted to advertising (your ad budget) into PPC advertising with little to no tangible results to show for it (ROI or increased consumer awareness for your products and services). Even if your company does not ever face these two extreme situations, you can (may) also find many intricate problems pop up with PPC advertising that your company cannot figure out (or handle) internally. These are the main (top-level) reasons why you need PPC management and a top PPC management agency in Toronto. At the end of the day, a PPC management company will allow you to enjoy the targeted traffic generation powers of PPC advertising without all the headaches (trust us – there are many) attached with using this form of advertising to generate traffic and sales.  

Here are some reasons why you need to engage a Toronto PPC agency – even if you are not experiencing any of the issues highlighted above: 

A PPC agency can help you determine if PPC advertising is a great option for your business (trust us, in some cases, it is not). And, if it is, one can help you plan and strategize to use it as effectively as possible.  

Even if your company has a dedicated PPC ads manager and employee, a second look and eye will never hurt. A top PPC agency in Toronto can (and will) help your further optimize your paid ads to save you money (decrease your ad spend across many platforms), improve conversions, and get better ROI on PPC advertising. Regardless of how you spin it, you will only benefit from engaging an elite PPC agency (in Toronto).   

Problem specific help. A great PPC agency in Toronto handles many cases concurrently – or has handled enough cases in the past to have encountered your specific issue. They can help you with anything you need specifically. It does not matter if it is a data centric issue, results related problem or a strategy related issue, a solid and experienced PPC management agency in Toronto will be able to provide you expert help and solve it (the issue). 

PPC advertising expertise across the board. An excellent PPC management agency in Toronto will be able to handle your advertising on all platforms you engage (Google, Facebook, Instagram, etc.). This allows you to keep digital advertising nice and easy to manage and keep track of – under one nice, consolidated operation. If you take things a step further and engage a digital agency with PPC management experience (and expertise) in Toronto like ours, you will be able to keep all your digital marketing strategy and execution under one roof. Helping you better manage results and giving you time to focus on your business. 

All major advertising platforms can be powerful and effective – do not pit them against each other if you can afford to utilize many of them. If you have a smaller budget, you can engage a PPC management agency to help you figure out the best platform (or platforms) to utilize to achieve your advertising goals. 

PPC advertising occurs on all massive internet platforms – in some form or another (Google search click or Instagram video ad click). As was stated in the benefits of hiring a PPC agency (in Toronto), you should hire a PPC management firm that is focused and experience at using paid advertising (across all platforms) to get results if you want to take advantage of PPC advertising on all of these available platforms. We think it is a great business decision to figure out how to effectively use all platforms available and relevant to your industry (Google search, Facebook, Instagram, LinkedIn, etc.) to advertise your products and services. This allows you to engage consumers of your products (and/or services) everywhere and multiple times. This will drive conversions by building brand awareness and increasing brand familiarity. It will also facilitate a lot of interactions that will help your business generate more sales (and avoid losing sales) by capturing (and saving) sales that were lost (for whatever reason) during first interactions.  

Anyways, it is best to hire a capable PPC management company that can help you with any platform – Google, YouTube, Facebook, Instagram, LinkedIn, Pinterest, or whatever platform your consumers are on. 

We are a full service PPC agency in Toronto. Call us today to inquire about our PPC management services if you need help streamlining and optimizing your paid advertising.