Marketing and Promotional Solutions for Film & Entertainment

Movies are made to be consumed – and in this way, independent films and/or blockbuster movies can be seen as products (like everything else we consume). This means that if you are the producer of a movie, film, or tv show – at the top of your mind should be the question “how do I market or promote my film (movie – or tv show)?”. If you are a film, movie or tv show producer – you should always be thinking about promotion and marketing. Your movie will be a commercial miss (and a major public embarrassment) – if you do not perfect promotion and marketing. In today’s digital age, movie marketing and film promotion has shifted onto the internet – and now happens majorly online.  

You might (potentially) need assistance from a top digital marketing agency offering website design, social media marketing and advertising, strategy design and development, and data interpretation expertise. If this sounds like you – give us a call today. We can help you with all aspects of film or movie promotion and marketing on the internet because we are digital marketing superstars.  

We can create an interactive and engaging website that will keep anxious fans and general consumers informed and satisfied all throughout your marketing campaign, design, develop and manage a social media marketing and advertising strategy and campaign for maximum marketing and promotional impact – and do everything else we can to help you get as many eyes on your project as possible. We will do our best to help you achieve your goals and objectives for your film – and for film marketing specifically.  

Why choose us to help you with film promotion or movie marketing online 

Skilled digital marketers: All we do is marketing. And, we market all types of products and services on the internet. This means that we have the expertise, necessary tools and depth of knowledge, skills and experience to guide you in the right direction and help you succeed with digital marketing for your film, tv or movie project.  

We are film and movie lovers: We are (tend to be) very active consumers of the products we help sell and market – this is especially true for movies and films. We love films and movies. And, this is one of the reasons why we believe we can help you effectively advertise and market yours. We will do everything possible to understand and know your project so that we will be able to properly present and market its most unique, beautiful and intrinsically awesome elements.  

Extensive capabilities: We can help you with pretty much any internet marketing problem you are facing currently – or any aspect of marketing on the internet. We are a digital marketing firm that does not limit you based on inherent capabilities – we can help you use digital marketing to do anything you can dream of for your marketing. This is within reason off course. We can help you with design, ads, organic marketing, data interpretation, social – and anything else you need to help you promote and market your film or movie project on the internet.  

We offer all of the digital marketing services you need to market your movie or film – all under one roof – what more could you possibly want or need? 

There is tons of quality and well-produced entertainment and educational video content available on the internet today. And, there are more releases in production and new releases and video content being published every day (every hour, minute, second). This means that, unlike before when all you needed was a quality and high budget project to dominate and captivate the masses, you now need to set your project apart from the plethora of available options and market it extensively to capture your target audience.  

The battle for viewers and consumers by powerful media entities is fierce and cutthroat. 

Regardless of whether you are looking (or hoping) to have your film become the next huge indie film festival hit, go viral on YouTube (or Vimeo), become the next must-see feature on streaming platforms like Netflix, or become a commercial blockbuster, you need a movie or film promotion plan to help you effectively attract the attention of the masses and/or valuable/important eyeballs. 

It does not matter if you have the muscle and resources of a major studio behind you and your project, or if you are an independent entity (producer or director), digital marketing for a film, tv and/or movie project is the same. You need the same assets and to engage in the same activities. And, whilst major studios have deep pockets and major resources – anyone can partake in all digital marketing activities needed to market and promote a project (or create the necessary assets easily) – regardless of marketing budget size. There is very little barrier to entry. And, whilst this is awesome, it does pose some challenges.  

Digital marketing without expert support is extremely frustrating. It requires time and patience. Things that busy producers and directors like yourself may not have a lot of. That is why we encourage you to seek the help and guidance of a digital marketing agency. A full-service digital marketing like us will be able to assist you regarding any aspect of digital marketing that you need help with.  

Either way, here are the digital marketing assets you need to build and nurture, and the digital marketing activities you need to partake in to market and promote your projects:  

An awesome film promotion and/or movie digital marketing strategy: Before doing anything related to digital marketing – or putting together, developing or purchasing any assets – you must create your digital movie marketing (film promotion – or tv promotion) strategy and plan of attack. Without one – a strategy and plan – you cannot effectively market your project on the internet. You will not be focused enough to properly execute without a clear plan. Also, the overall project can become burdensome and hard to finish properly if you are being pulled in all directions at once – because you are not following specific steps and plans. We can help you develop a digital marketing strategy and put together a plan of attack – to effectively market your project online. Engage with us today – we look forward to hearing from you and learning more about your project.  

An awesome trailer: Yes, you read that right. Even in the digital age, trailers are still at the core of film marketing and promotion. You need to create an awesome hook filled, entertaining, emotionally captivating and/or action jam packed trailer to capture the attention of movie watchers and consumers. We do not offer any formal marketing help with trailers – but it is an important asset that we will provide our input on.  

A gorgeous, carefully-crafted and focused film/tv website: You need to create a beautiful, engaging and captivating web experience for fans and consumers – awaiting the release of your project. 

A promotional movie/tv project website with interactive and awesome movie web design and content is arguably the most important digital marketing asset you need to successfully promote and market your project. 

You need to perfectly blend offline efforts with digital efforts through your website. Your website can be your marketing hub – where everything comes together (tv, social, press and organic) and meets.  

Anxious fans and general (mass) movie or film lovers, media personnel, investors and more will connect with your project – regardless of where they find you (tv, social, organic) – on your website. That is why your website must be unique and focused. You must highly interesting elements of your project – actors and cast, story/plot, and other unique project items. And, you must offer unique experiences (games, contests, and competitions) for your target audience – via your website. Offering cool and unique experiences will greatly enhance engagement and improve marketing efforts.  

We are experts at planning, designing, and creating awesome web experiences and websites that will make marketing your project extremely easy and straightforward. It does not matter what your need is – a completely interactive and comprehensive website with all the traditional and cool film marketing bells and whistles or a simple informational landing page with a trailer and some relevant content, give us a call today if you need assistance designing and developing a website for your film, movie or tv project or business. We can help you out with your project – a lot.  

A robust and comprehensive social media strategy and campaign: Social media is at the core of marketing (in general) today. That fact is truer in the tv and film industries. Industries where engagement with viewers is necessary, encouraged and sought. Social media marketing and advertising should (and will) be at the core of your film or movie marketing campaign. Your social media strategy must perfectly utilize (individually) and marry organic social marketing with social ads to effectively and fully capture target audiences. Doing this will also allow you to create maximum impact with your marketing efforts.  

Researching, planning, and executing an extensive and comprehensive social marketing campaign can be extremely difficult for your internal team – give us a call, we can assist you in strategically designing and masterfully executing a social media campaign for your film project (or film business).  

Create social elements and shareable (share-worthy) content – and utilize these through all levels of marketing 

Fans and mass consumers love to share awesome and exciting trailers and other pieces of cool or interactive content like quizzes, games and interviews with friends and family via social media. All you have to do is infuse shareable (or gamified) content across all platforms and in all (reasonable or applicable) activities – and make it easy for your fans to engage with and share your content.  

Deeply research and work hard to understand – your audience. 

When it comes to marketing – anywhere (digitally or offline) – knowing your audience, their needs and how to connect with them is everything. That is why we encourage you to get a deep understanding of your target audience (or audiences) before you begin core film marketing or movie promo tasks. Doing this – working very hard to perfectly understand your target audience (and viewers) – will make marketing your project way easier than it would be without. Trust us on that.  

Try to connect or combine digital marketing efforts with offline marketing and promotional activities. 

Make sure that online marketing and offline marketing are congruent in terms of messaging, branding and look. Also, try extending consumer interactions and engagements by connecting platforms and/or mediums with each other – tv with website for example. You will be able to build more real (and deeper) connections with your target audience this way.  

Doing these things will also allow for more fluid and effective marketing that has a stronger effect on target audiences.  

Make sure that you connect offline promotional and marketing efforts such as print advertising, merchandising, press, promo and interview tours, television and radio with online marketing activities such as website design and social – as much (and as often) as you can.  

You will crush your marketing campaign – if you follow (and utilize) this tip and principle to a tee.  

Be comprehensive and think holistically – with your projects’ film marketing 

Marketing today is not really about using a secret medium or platform that is not accessible to the masses – it is now more about skill and being comprehensive. You must make many solid and powerful connections with your target audience (or audiences) across many platforms to be successful with marketing for any type of business or project today. Make sure that your strategy regardless of whether or not it is offline marketing heavy or digital marketing focused – or includes elements of offline and online marketing and promotions – is comprehensive and holistic. You will succeed at achieving your goals if you do.  

Leave no stone unturned, create awesome and interactive experiences, build strong connections with your target audience and watch your project skyrocket.