When it comes to strong business branding in Toronto, a lot of people believe that an effective overall strategy begins with crafting a powerful logo (with professional logo design in Toronto by a top design firm or artist). We would say that these people are right. If you were to guess what the most identifiable aspect of your company or most important tool for business identity is, what would you guess? Sure, a cool name or a catchy slogan can be powerful – but a great logo is always instantly recalled and connected to a (your) business – better than any other business identifier. Think about this concept in the real world. There are hundreds of multinational brands and entities that you (and just about anyone on this planet) can instantly identify because of their iconic logos (and symbols). The Apple logo, the golden arches, Coca Cola or Pepsi, Nike swoosh, YouTube logo, Google logo, Amazon logo, Mercedes logo, Starbucks logo, Twitter blue bird, Toyota logo, Disney logo, etc. – do you get the point? The list goes on and on. And, I know by reading the aforementioned list, you are probably imagining the logos of the companies on this list – and remembering the logos with near perfect accuracy. Worst case scenario, you can remember at least half of those with near perfect accuracy. Although these logos are mainly more memorable that that of more local (or smaller) brands because you probably interact with many of these brands daily (and more frequently than local entities) – there are intrinsic and extrinsic reasons why they are memorable. And, you can tap into the powers of these intrinsic and extrinsic qualities to craft your brands’ iconic and memorable logo – and skyrocket brand recognition (in Toronto and beyond) today. 

Before diving deeper into the intrinsic and extrinsic qualities of a logo, let us first look at why you need professional logo design in Toronto. Know this will help understand the intrinsic and extrinsic qualities of an amazing logo design. The six biggest (massive and unquantifiable) benefits we know and have found (as branding and logo design experts in Toronto) of professional logo design in Toronto are: 

1. Professional logo design (in Toronto) helps and brand or business in Toronto make an amazing first impression. And, as we all know from our childhood or first professional interactions, first impressions matter. In fact, first impressions matter more (most) in the business world and in settings where monetary exchanges and interactions occur. Consumers (and clients) want to give money to brands they trust, and think will offer them value. A professional logo can help you communicate value and signal trust – so definitely consider hiring a professional Toronto logo designer today. 

1. A beautiful and professional logo will act as a clear brand identifier that will not only give your brand (and business) an identity – but also make your (or our) job of building your brand (to great heights) easier. A professional logo is the starting point to effective business branding.  

1. A great logo will help create an image of seriousness and professionalism. This is important if you want businesses and potential clients to trust you and want to collaborate with you or purchase (use) your products and/or services. Professional logo design companies and creative agencies (in Toronto) like ours have a full team of forward thinking and brand focused designs and visual artists that will put your brand image first. We design logos with the purpose of impressing consumers and making an impact on them. We design professional, clean, modern looking and branding effective logos. If you have ever utilized an online logo design tool or a graphic design software, you know it is hard to get a professional look and finish – that is also beautiful. That is what you get when you work with a top logo designer in Toronto – or a Toronto logo design company/agency.  

1. A good logo is a great marketing tool – and will lead to solid returns on your investment. When your logo is memorable – and delivers a strong and clear message – marketing anywhere (digital or offline) becomes a cakewalk. It becomes easier to retarget consumers and build strong brand familiarity within them. This means every dollar you spend on marketing and remarketing will be significantly more effective than it would if you had weaker branding with a cheap looking logo. 

1. A solid logo design will help build brand loyalty – and set deeply ingrained beliefs and expectations about your brand inside of consumers. This is self-explanatory and ties into other benefits of logo design (and a solid logo).  

1. The final benefit of investing in professional logo design (in Toronto) is the fact that it will lead to a more predictable outcome. Working with a professional logo design company in Toronto will lead to design drafts, pre-revision logo concepts – and a final logo that is well thought out and has a strategic purpose. Working with just a Toronto logo designer or a graphic designer can lead to a beautiful logo – but going with a professional logo design company in Toronto will lead to a beautiful concept that takes into account all your strategic branding and business development goals. At the end of the day, if you want a logo design that consumers will love, remember, think about every day, and have sentimental attachments to like logos of top multinational and national brands (McDonald, Tim Hortons, Starbucks), you need to work with an elite professional logo designer in Toronto (or a top logo design company, graphic design studio or creative agency).  

Qualities of A Great Logo Design And Logo 

A great logo design is or has: 

• Memorable 

• Unique 
• Quirky or Funny 
• Strong, Clear and Noticeable 
• Purposeful 
• Has a strong message 

This is a question we get a lot from potential clients that are either looking for a professional logo designer in Toronto – or a creative logo design company to help them with branding, logo design, or a redesign. Professional and custom logo design in Toronto varies in cost – across all agencies and companies that offer logo design in Toronto (and beyond). It is that simple. This is because logo design is a creative pursuit – and creative works always have varying cost structures that govern their pricing.  This is usually based on the artists reputation, quality of work and perceived worth (value). A logo (or logo design) in Toronto can be free (if you have connections) or cost anywhere from $10 to $10000 (or even more). The reputation of the design firm or designer and the quality of work they provide will usually dictate how much they charge. If you are looking for a quality branding piece, you will most likely not get away with paying $10 for it. For a quality design that truly speaks to your brand – you will have to pay over $500. On average we see that top logo design firms in Toronto charge $1000 to $5000 plus.  

This is another piece of advice many business partners of ours ask for – so we thought we should include it here. When looking for a Toronto logo designer – or a design company to design a logo for you – you have to try and find a designer that actually cares about your business (and brand). This is because a logo designer (or logo design company) that cares will fix any issues you have (or solve any problem you have) willingly. They will also put in the time and effort to do a good job for you. You will always get the best out of a Toronto logo design company (or designer) that cares about your brand – and not just the check. So, your job is simple. Ask questions – and vet logo designers – to see who truly cares about your brand. Look for the logo designer (or company) that is most engaged throughout the consultation phase. Who (which designer or design company) is asking real questions about your business and your brand strategy goals? Who is actively listening and bouncing well thought out and carefully formulated ideas off of you? Answer deep questions like this and you will definitely have a solid winner. Logo designers (in Toronto) and companies that care easily shine through if you look. You will not have to work too hard to pinpoint the perfect Toronto logo design company (or designer) for you – if you follow this basic principle and guideline.  

Before diving into why you should pick us to help you with your logo design needs (in Toronto), we want to awkwardly clear the air. If you do not want to work with us for whatever reason, please read this section anyways. There are no hard feelings – and we actually share some tips on how to find a logo design company (in Toronto) that will not only design an awesome logo for your company, product or brand – but also put your business and branding goals in mind whilst working on your logo. If you want to find a top logo designer in Toronto – you have to start with the routine steps and actions. You have to first search for top logo design companies or designers in Toronto on Google and design work focused platforms (graphic designer search engines as we call them) and job boards like 99designs and Designhill. After this, you have to narrow down a list of designers and design companies that you like because of their portfolio, process, reputation, style or for any other reasonable reason. Then, you reach out to the logo designers and design companies on the list to have a conversation. This is where the real magic happens – if you want to pick the best logo designer or logo design company for you. Through asking focused questions related to your needs (and brand), you will start to notice which company (or designer) has your best interest at heart. This will become clear as day light the more specific you are – and if you have shortlisted the right logo designers and companies. 

Some questions you should and can ask are:  

What is your logo design process? 

Based on our needs, what kind of logo or design concept would you recommend? 

What is the turnaround time for logo design? 

We are a digital marketing/advertising agency and creative agency that makes executive design decisions based on data and science – not just art. What the heck does this mean? Well, for one, it means that we always create logos after an intensive research and strategy session (or two) because we always aim to design logos that look great – and logos that are effective for branding purposes. We will take the incredible amount of time required to learn your target (and current) customers visual needs (and stimuli) – and research the design needs of your business branding initiative and other strategic goals. We learn (and take into account) your brand as it is currently – and the future goals you have for your brand. We grind until we know it better than you. Until our knowledge of your needs are internalized deep within us – and it becomes natural to create an amazing logo (design) for you. After our internal and external research is done, our design team works on a strategic plan. We then go to our designers with the plan – and they go to work. They take all of our research findings and package it into one nice looking logo for you. The process is that simple in theory –  but trust us when we say that it is hard in practice. So, don’t try it – we would not recommend.  

At the end of the day, we think our attention to detail is what truly sets us apart. You will have a tough time finding a Toronto logo designer or logo design company in Toronto that will put your brand first – and do an incredible amount of research to deliver the best (and most effective) logo for your company. So, if you are in the market for a Toronto logo design – or an experienced design company (or agency) that can handle a logo design or redesign project – give us a call today.