Top Email Marketing Agency Helps You Connect with Customers

Are you a startup, tech company, local business, or e-commerce retailer? Do you understand the power that email marketing can add to your business model?

Generation One has the email marketing strategy you need to fast-track your business's success. We want you to be our next success story. Reach out to our team, and we'll walk you through how we can add value to you.

Generation One – The Experts in the Science of Email Marketing Strategy

There are many elements of a digital marketing plan. Your email strategy is one of the most effective weapons you have in your toolbox for capturing market share and converting prospects. Many marketers decide to forgo email marketing for other strategies like social media.

Leaving email marketing out of your plan is a mistake. Since the inception of online marketing, email has remained the gold standard of digital marketing performance, giving you more than three times the conversion rate of social media marketing.

Generation One specializes in digital marketing services for companies of all sizes and all stages of their Lifecycle. We create tailored email campaigns to help you hit your targets and business directives to grow your company.

Email marketing has come a long way over the last two decades. However, the best digital marketers and agencies around the world understand the power of including email marketing in their marketing strategy.

However, there's more to effective email marketing than you think. It's not as simple as getting a list from a source and spamming them, hoping for responses. Reckless marketing practices like these will get you in big trouble with regulatory authorities, and your business could face heavy fines.

Generation One provides your business with customized email marketing strategies designed around your brand image and what you want to push into the market. We take a technical and almost scientific approach to email marketing. We track, monitor, and improve your strategy along the way, enhancing its performance and the results you receive from your marketing budget spend.

Digital marketing is fast overtaking traditional marketing strategies as the preferred means for businesses to reach their customers. From multinational conglomerates to local mom-and-pop businesses, digital marketing can help you achieve more with your marketing efforts.

Generation One works with businesses of all sizes in all markets. We offer you a tailor-made email marketing solution that integrates with your existing digital marketing strategy.

If you aren't using digital marketing in your business, that's okay. We can start your digital marketing plan from scratch and talk about other ways Generation One can add value to your business.

Some of the companies and businesses we work with include the following.

Email Marketing Strategy for Corporations

If you're a corporate, you need an effective and classy method of marketing for new business. However, you don't want to waste your consultant's time using cold-calling and other outbound marketing strategies to drum up new business.

Email marketing gives you an inbound strategy that brings the clients to you. We'll set up lead magnets to capture prospects and sales funnels with email marketing strategies to convert them into clients.

We'll match the design of your email templates to your branding to keep it consistent across digital and physical strategies.

Email Marketing Strategy for Brands

Brands need to spread awareness and capture market share from competitors. Email marketing gives you a way to stay engaged with your audience and increase hype around branded events.

With Generation One, you get a team that can segment email lists, keeping your customers informed about what's going on in their local market.

With email marketing, you have a way to introduce new products to your brand. We'll ensure we keep the branding consistent across your email marketing, and our talented email writers work in the tone and style of your brand.

Email Marketing Strategy for Influencers

Influencers need to think of themselves as brands. As a brand, you need an effective strategy for keeping in touch with your subscribers, followers, and prospects.

Email marketing offers you another way to engage with your audience and a way to push your sponsor's products and services, as well as other income opportunities.

Email Marketing Strategy for Bloggers

An email marketing strategy is a must-have for bloggers. Blogging is one of the oldest forms of earning revenue, with millions of successful industry and lifestyle blogs and vlogs available online. 

While creating top-quality content for their readers is critical for bloggers, they also need a marketing strategy to push that content to their audience.

Generation One has the perfect email marketing strategy for bloggers. We'll help you capture more leads from your viewers and turn them into paying subscribers on your website or third-party platforms like Patreon and Substack.

Email Marketing Strategy for Ecommerce Companies

E-commerce continues to grow in sales volume every year. 2020 and 2021 saw a huge acceleration in the transition from traditional retail to online shopping around the globe.

These trends look to continue, and traditional retail is falling to the wayside as customers realize the convenience of ordering online.

As a result, the e-commerce landscape gets more competitive each year. Those e-commerce retailers that experience success knows how to build and manage email lists. The team at Generation One can assist you with list-building and lead generation, helping you with retargeting campaigns to drive more sales.

Email Marketing Strategy for Local Businesses

Your local business needs an online presence. Fortunately, many business owners are starting to understand the power of digital marketing.

However, many fail to invest in basic digital marketing strategies to turn their website into a lead-generating machine.

With Generation One, we'll apply email marketing techniques to your business strategy that get more feet in your retail outlet. Our team specializes in local digital marketing strategies that put your local business in the limelight and in front of your community.

Email marketing is the oldest and still the most effective form of digital marketing. We've seen a lot of incredibly effective marketing strategies appear in the last decade. The advent of social media makes it easy to target an audience with a tailored offer they can't refuse.

However, while social has everyone's attention, we have to remember that email marketing still has the top spot for the most effective digital marketing strategy available.

Social media is great for collecting and processing leads, but the idea of social is to get your prospects from your social platform to your website and into your sales funnel.

When the prospects enter the funnel, they start receiving your email marketing campaign. The amazing thing about email marketing is that you can track the prospect's journey through every stage of the funnel.

As a result, you can see the prospects' reactions to the emails you send out in your campaign. The results show you where the prospects are dropping out of the funnel and where they are converting. With this data, Generation One can tweak and customize your campaigns to optimize conversion and improve your results with your email marketing strategy.

Email marketing is a must-have component of any digital marketing strategy. If you're not using email marketing, the chances are your competitors are, and they'll start pulling ahead of you in market share.

Contact Generation One and let us speak to you about creating a custom digital marketing strategy and email marketing campaign for your business.

Email and the Power of Inbound Marketing

Outbound marketing strategies are dead. The reality is that no one wants to take an unsolicited call or email from your sales team.

Using outbound marketing strategies like billboards, flyers, and similar physical tactics has limited reach and result for your business. They also cost a fortune to manage.

With inbound marketing, you have your customers come looking for you. They arrive at your site, frothing at the mouth for your products and services. All you have to do is point them in the right direction and convince them they are making a wise purchase decision.

That sounds a lot better than spending time on the phone cold calling people or sending out a million spam emails, right?

The reality is that inbound marketing is the future of marketing. Email represents the backbone of any outbound marketing campaign. Email is the tool providing the connection between your company and brand and your target audience.

Email is how you connect with your audience and deliver content to them. If the content is good, then you start to build brand authority in the market – all through the power of a carefully designed outbound email marketing strategy.

Generate Qualified Leads for Your Sales Funnels

Every business, whether online or offline, needs leads to survive. When the leads dry up, you no longer have a business. Email marketing presents you with an inbound marketing strategy delivering a never-ending flow of qualified leads to your business.

Generation One will set up your lead magnets and your value offers to help you capture more leads from visitors to your site. The thing is that there are plenty of ways to get leads. However, there's no point in traffic turning up at your website if it's not what they want to see.

They'll end up bouncing away from your site, damaging your credibility with Google. You need qualified traffic arriving at your website.

That's why we set up landing pages offering lead magnets with real value to your target market. We collect those leads and send them directly to your sales funnel, where the email marketing strategy starts working its magic.

Easy Monitoring and Effective Reporting

There are several moving parts of any digital marketing strategy. Your email marketing campaign offers you one of the easiest strategies for performance monitoring. Email marketing revolves around two key metrics when tracking your growth.

Open rates and click-through rates are the keys you need to increase your conversion rates in your sales funnels. Generation One has the tactics you need for emails that achieve high OR and CTR, giving you more value for your marketing budget.

We test different tactics to see how it influences these primary metrics and compile everything for you in an easy-to-understand report.

Automate Your Marketing

Digital marketing is a challenging art to master. However, technology is making things easier, saving marketers time and effort on completing several processes involved with the digital marketing strategy for their business.

Email marketing is easy to automate. You can set up your funnels and lead magnets to complete automated tasks, guiding your prospect through the customer journey until they take action. Digital marketing automates almost every aspect of the sales process, from lead generation to pitching and closing, logistics and customer retention, and retargeting.

When your automated system is set up, all you need is a team like us with a watchful eye to track and improve the results.

Integrate Your Email Marketing and Social Media Strategy

Social media marketing changed the game for marketers. Over the last six to seven years, we've seen a tremendous rise in social media use since the popularity of Instagram swept through the world. Social platforms like Instagram and Facebook provide excellent marketing platforms and opportunities for marketers.

Research shows that referrals from social media sites provide marketers with an average of more than 50% of organic traffic. Therefore, optimizing your marketing strategy on these platforms breeds better results for your efforts.

However, the bulk of conversion still happens through email marketing. Social media acts as the bait to bring the prospect to the boat, and your email marketing is how you land the fish. Social media marketing is vital for driving qualified traffic to your lead magnets on your website.

However, after the prospect enters the9ir email address and name, the rest is up to your email marketing strategy.

Get the Best ROI on Your Marketing Budget

Social media marketing is where most companies are spending their budget these days. However, while social offers a great ROI, it pales compared to what you can achieve with an effective email marketing campaign.

Research shows that for every $1 marketers spend on email marketing; they receive up to a 44% return on their money. This kind of ROI is not available through any other digital marketing strategy, and it's what makes email marketing such a viable and effective part of every digital marketing plan.

Many business owners think they can take a DIY approach to their marketing, and then they wonder why their efforts never result in any changes to their business. The reality is that you need to work with a team that handles your digital marketing plan for you.

You have the option of hiring people for an in-house team or going with an outsourced option like Generation One. We understand the importance of dealing with every aspect of your digital marketing strategy.

Building Your Email List

Speak to any digital marketer that knows what they are talking about, and they'll tell you that your business is on the list. Your list of email addresses provides you with qualified customers and prospects that you can pitch your business ideas, products, and services to online.

Without a list, you don't have a business. Generation One uses tactics like landing pages with custom lead magnets to attract more qualified traffic to your sales funnels and build your list.

Email List Management and Segmenting

Building your list is your primary task, but it's what you do with that list that matters. Generation One builds your list and segments it to your customer personas. We can segment the list to suit your business. For example, we can segment your list for prospects that abandon their cart during the checkout process.

With that information, you can run automated retargeting campaigns for those prospects to improve the chances of returning to their cart and completing their purchase.

Email Campaign Strategy

Every business requires a different digital marketing strategy and email campaign. What works for an e-commerce retailer won't be as effective for a local small business.

Generation One will work with you during a discovery phase to understand your business model. We translate your business objectives into an effective email marketing plan that delivers results for your company.

Email Design and Development

We'll design your emails and align the templates with your branding to keep your voice consistent across all platforms.

Optimization for Mobile with Responsive Design

Our email marketing templates are compatible with both desktop and mobile devices. Since the smartphone arrived, the world has been moving online, and they are choosing to do it through their mobile device. We ensure that all your emails are mobile-friendly, with fast and responsive templates.

A/B Split Testing

We test every email we send to your prospects in your sales funnels. We look at open rates to see what's working with our headline strategy and how to improve our open rates.

We examine the click-through rate to see how many people are taking action on the CTAs in the email and how we can improve those CTR metrics.

Newsletter Marketing

We can assist your company or business with creating a newsletter for your audience. We'll handle the content creation and the delivery and management of the replies you receive from your prospects and customers.

Promotional and Service Email Campaigns

We'll run promotional campaigns to your list, with well-placed CTAs that inspire emotion, helping your prospects pull the buying trigger.

Drip Email Campaigns

We'll run drip email campaigns in your sales funnels to get your prospects to convert your offers. Our team of writers can design custom drip campaigns and funnels that deliver results for your business.

Re-Targeting Email Campaigns

We'll integrate our email marketing activities with your digital marketing strategy and determine where your prospects are dropping out of your sales funnels.

We can also use the data for other useful purposes like retargeting customers for new product launches.

Powerful Personalized Email Campaigns

Generation One understands what your prospects what to see in the emails they send. While the content needs to be top-shelf, you also need to set the tone of the mail. Personalized emails directed to your prospect's name make them think you are speaking to them directly, improving your conversion rate.

Personalization touches to your email campaigns offer marketers the best way of driving engagement with the recipient. Your prospects get a seamless marketing experience through the personalized landing pages and forms offered throughout your email marketing campaign.

Generation One creates custom personalized landing pages updated dynamically across all marketing channels. We believe that starting one-on-one conversations with personalized marketing efforts improves conversion and customer satisfaction.

Perfect Timing

Email marketing relies on several factors for improving the success of your campaigns. Timing is one of those factors and possibly the most critical of all. When you send your emails, matters and the time of the day will directly reflect in your email open rates.

For example, sending an email out on a Saturday or Friday night isn't a great idea. Many people won't bother opening it till Monday, and by then, your mail is under a bunch of others that your prospect will never open.

Generation One examines your market, choosing the best times of the day and days of the week to launch your email campaigns. We know when people are more likely to open your emails and click on your CTAs.

We Offer Email Marketing for Startups, E-commerce, and Local Businesses

Generation One tailors your email marketing strategy to your business model. If you're a startup, local business, or e-commerce retailer, we deliver a bespoke plan designed for your target market, with your customer journey in mind.

What works for a corporate won't work for a small business, and we understand how to refine email strategies to suit your business goals and directives. With Generation One, you get an experienced team working on your email strategy.

We have talented and skilled writers constructing your copy. We can integrate your existing digital marketing plan or build you a digital marketing strategy to complement your email marketing efforts.

Our custom strategies revolutionize your business performance in any niche, market, or business model. Reach out to the team at Generation One, and we'll talk about a digital marketing strategy to dominate your market.

The Generation One Email Marketing Process

If you're interested in starting with Generation One, we're ready to assist you. Reach out to our team at our offices, and we'll set an appointment for a strategy session where we can outline what we can do for your business or brand with our email marketing strategies.

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Step 1 – Discovery and Strategy Development

The first step of working with Generation One involves our discovery process with you. During this session, we find out what you want to achieve with your email marketing strategy, goals, and company or brand history.

After assessing your company and goals, we use that information to outline our strategic plans for your email marketing campaigns. We look at your budget and what you want to achieve, running our final strategy proposal past you for your approval before we execute.

Step 2 – Email Design and Execution

After receiving the go-ahead, we design your emails. We can build custom email templates with font and color that match the branding theme of your website and marketing materials.

When we have the final draft of your campaign ready for your proposal, we'll reach out for your approval again before launch. After you approve, the exciting part starts. We launch your email campaign and start tracking the results.

Step 3 – We Tweak, Adjust, and Refine Your Strategy to Improve Conversion

After launching and testing your strategy, we start tweaking and optimizing it. We'll look at each sales funnel stage to see where prospects and customers are dropping out.

We refine our content strategy in those areas and keep your conversion growth improving with every report we give you.

You Get A Hands-Off Email Marketing Experience with Generation One

We believe in the power of our proven marketing tactics and what they can do for your online and offline business.

With Generation One, you get a professional marketing team handling your strategy. We take the hassle and stress out of the process, freeing up your time to handle other aspects of your business and work towards your strengths while we work on ours.

We invite you to put our services to the test. We'll hand you a comprehensive email marketing strategy that delivers results for your business.

With Generation One running your email marketing strategy, you have a team dedicated to your success. We can collaborate with your existing marketing team or hire us to handle your company's marketing needs. Generation One is a full-house digital marketing firm waiting to help your business achieve success with our strategies.,

Contact Generation One, and We'll Discuss Your Email Marketing Strategy

Effective email marketing isn't going to happen with a DIY approach or hiring a freelancer off Fiverr to handle your strategy. You need a professional partner in email marketing that brings the results you expect to your campaigns.

With Generation One, you get a partner that delivers on their promises of increasing your lead generation, conversions, and reputation with your target market. Our proven email marketing strategies work around your business, offering you a customized marketing solution that delivers results.

We'll keep your pipeline and sales funnels full, optimizing them and tweaking them to keep your conversion rate improving. Whether you're a corporate, brand, influencer, small business, or e-commerce entrepreneur, we have the right email marketing strategy for your business model.

Contact the team at Generation One, and we'll discuss how we can add value to your company. We want to help you dominate your market with email marketing strategies that work. Our consultants are waiting for your call or complete the inquiry form on this site, and we'll have someone get back to you right away.

By now, you should have a good idea of the power email marketing offers your companies digital marketing strategy. If you have questions, check through this FAQ to see if we have the answers. If you can't find what you're looking for, reach out to our team, and we'll get you what you need.

Q: Do I own the copyright on the emails Generation One writes for my campaigns?

A: Yes, Generation One writes your email campaign for you, not for us. You make your payment for your services, and all the work we do for you is yours to keep. We don't believe in tying you up with servicing contracts for years. If you feel we're not adding value to your online or offline business, you always have the option to walk away and try with another firm or run your strategy yourself.

Your infrastructure is yours to keep. However, you'll need someone to run that infrastructure and someone to plan and implement your strategy. Our goal at Generation One is to provide you with that "WOW" factor to our marketing campaigns. When you see the results we bring to your company, you'll want to keep us around.

Q: How does Generation One get prospects to open my emails?

A: At Generation One, you get a team that mastered the art and science of email; marketing years ago. We keep our skills sharp and stay on top of the latest strategic developments in the industry. We apply these tactics to our client's marketing campaigns to keep them moving forward with current trends.

Generation One offers you a comprehensive email marketing agency with a dedicated, experienced, and qualified team that thinks outside of the box with our strategy. We use specialized tactics to ensure that your emails receive the highest open rates possible. With us, you have the opportunity to make the most out of every lead.

Q: Does email marketing adhere to CAN-SPAM laws?

A: Email marketing continues to experience new regulatory challenges as we move deeper into the digital era. The reality is, there was a time back in the late 90s where people were thrilled to get any type of email to their inbox. Back then, email was fresh, and it was the new replacement to the fax and traditional mail systems.

We've seen a huge increase in the use of email, which comes with a lot of government regulation alongside that growth. The CAN-SPAM laws prevent marketers from sending emails to prospects without an unsubscribe link in the email footer.

Failing to adhere to this regulation can land marketers a $300 fine for each unauthorized email they send out. Those fines can add up to huge losses for your business. Generation One understands email marketing regulations and laws, and we'll never put your business or brand at risk.

Q: How do I know Generation One is producing results with my marketing budget?

A: Many businesses and entrepreneurs who don't understand digital marketing dynamics wonder how to track their ROI on their digital marketing spend. With Generation One, you get a team that believes in a transparent reporting system for our clients.

We'll show you where we're spending your money and how it affects your results. We aim to keep your reach and conversions growing every month. We'll report your open rate and click-through rates to you, showing you how our email marketing makes a difference in your lead generation and conversion.

Q: What is the ideal email length?

A: When we structure emails for your campaign, we keep them sweet and short. The result of being bombarded with media 24/7 in our lives is that it takes a lot to hold our attention these days. So, when your prospect opens your email, you have to make your point and close them on your CTA within 20-seconds.

That's not much time. Generation One creates email campaigns that inspire action, and we know how to pull on the emotional triggers of your prospects with our writing. Our emails get high open rates and click-throughs, ensuring the best results for your campaigns.

Q: How does Generation One keep my emails out of the prospect's spam folder?

A: One of the issues effacing email marketing is the never-ending development and refinement of the Google algorithm. The email algorithm is getting more effective and efficient at identifying spam emails from marketers. However, the team at Generation One knows how to keep your emails out of your prospect's and customers' spam folders.

We know how to write titles and headlines that get past the Google spambots, and our email content isn't spammy. We use the right writing style and tone in our emails to prevent them from sounding "salesy," ensuring that we evade the spam detection bots. 

Q: Why do I need email marketing when I use social media for my business?

A: Social media changed the way we communicate as a society. With the power of the smartphone consuming personal communications over the last decade, we've seen rapid changes to how we search for new information, categorize it, and use it in our lives.

Social media is a critical tactic and component of any successful digital marketing strategy. However, it might surprise you to learn that email marketing is more than 3-times more effective at conversion than social media marketing across Facebook and Twitter.

Q: Should I buy my email lists or grow them organically?

A: When you're starting up, it's tempting to use strategies like Solo Ads and PPC to get your business moving right away. Sure, these strategies have a place for companies, startups, and brands to reach targeted traffic – but you'll have to pay for the privilege. Also, Solo Ads aren't that much more effective than organic marketing in terms of open rates and click-throughs.

Solo Ads are also risky. If you go with a vendor that doesn't have much of a reputation, you could end up throwing your money away. Regardless of whether you have the budget to implement PPC and list-buying strategies, you need to consider the importance of growing your list organically.

Organic strategies may take more time to take off, but you get better quality leads and retention of your prospects and customers for use in retargeting campaigns. Organic email list building is the best way to create a list that grows your business.

Q: Does Generation One create segmented email lists?

A: Yes, Generation One believes in segmenting your email list for best results with your email marketing campaigns. We have the resources you need to take different approaches with your content strategy, serving different sub-niches within your market.

Segmented email lists offer a great way of personalizing your marketing messages to your subscribers' specific interests, driving additional engagement from your audience while cementing your reputation as an authority in several markets.

Q: Does Generation One offer any other digital marketing services?

A: Yes, Generation One offers you a comprehensive range of digital marketing services. We're a full-house agency bringing all the elements of digital marketing together under one roof. Strategy, execution, and monitoring – we do it all.

Let us enhance your online presence and authority with SEO services, build your reputation on social media, design and launch your website, and handle your PR. With Generation One, you get a one-stop solution for your digital marketing needs.

Q: How do I start with Generation One?

A: If you're ready to take your marketing to the next level, reach out to the team at Generation One. We'll arrange an appointment to discuss your custom email strategy. Implementing an email marketing strategy is easier than you think, and we take care of the entire marketing strategy for you, giving you an end-to-end solution.

With Generation One, you get a hands-off email marketing strategy that integrates with your current digital marketing plan. We'll fill your pipeline and get more conversions in your sales funnels. Let us show you what's possible with the power of email marketing for your business.