How is AI changing the competitive world of digital marketing?
The world of digital marketing is changing at a rapid pace. The introduction of AI has made the world more competitive than ever. AI-driven content creation is making it easier for agencies to create high-quality content for their clients on...
Why Podcasts Should be an Important Part of Your Content Marketing Strategy
Podcasts are a great way to engage with your audience and inform them of your company’s latest products, services, ideas, and news. The following are a few of the benefits that podcasts can provide: – Make use of your time...
Why Grabbing & Keeping Attention Matters
Attention is the currency of the digital age. It is what drives advertising, content consumption, and conversion rates. The more attention you can get from your audience, the better chance you have of converting them into a customer. The problem...
How To Balance Ambition And Patience
In order to balance ambition and patience, it is important to understand the difference between them. Ambition is a drive to achieve something, while patience is a willingness to wait for the right time. Ambition can be seen as a...
The most important metrics and KPIs measuring brand performance
KPIs are essential for measuring the performance of a brand. They help in understanding how a brand is performing and how it can improve its performance. SOME intangible and tangible metrics and KPIs that measure the performance of a brand...
How to develop a mainstream brand – how to stand for something without alienating anyone
What does it take to develop a mainstream brand? How do you stand for something without alienating anyone? It is not enough anymore to just be a product or service provider. To become a mainstream brand, companies need to think...
How To Have A Successful Brand Or Product Launch
There are a lot of things that can go wrong when launching a new product. But there are also things that can be done to make sure the launch is successful. It is important to have the right expectations, plan...
Why Setting Measurable Goals Is Important To Growth
Setting goals is one of the most important ways to grow. But it’s not just any goal that will do the trick. You need to set measurable goals if you want to be successful. Achieving a goal means nothing if...
HOW TO INCREASE YOUR PERCEIVED VALUE WITH BRANDING
Branding is a very important aspect of any business, as it’s the first thing your customers will see, and it must be strong enough to make them want to stay. There are many ways to increase your perceived value with...
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Researching the competitive landscape is a way to find out what your competitors are doing, so you can do it better. Just like in the game of chess, you want to know what the other players are up to. You...