Emotional branding is the process of creating a strong emotional connection with a customer through the use of messaging, design, and other strategies. This type of branding has proven to be more effective than traditional advertising methods in recent years...

The first step to building a brand that fosters connection is to get to know your audience. What are their interests? What do they care about? What are their values? The next step is to create content that speaks to...

In order to attract a target audience, the brand needs to know its target audience. The best way to do this is through research. This can be done by surveying the customers or by looking at what competitors are doing...

Brand strategy is the most important aspect of how to simplify your business. It is what defines your company and it’s what will make you stand out from the crowd. The first step in simplifying your business with brand strategy...

Branding is something that has been around for decades, but the way it’s done has changed. In today’s world, branding is more about what you say and do than how you look. It’s not just about logos and colors anymore....

What it takes and means to be a one in a generation entrepreneur or businessperson  This is a bit of a brain dump and opinion piece – a good look into my journey so far. Enjoy it and let me...

Business lessons learned from multiple failures – and home-run successes – in business.   Starting, failing and succeeding at creating and building many businesses (including this agency) has allowed me to learn a lot of important nuggets that I want to...