Why You Need to Explore Your CURIOSITY to GROW
Curiosity is the key to growth. It is what motivates us to learn, explore and discover. Without it, we would be stuck in the same place forever. It was Aristotle who said “The most important thing in education is curiosity”...
The most important metrics and KPIs measuring brand performance
KPIs are essential for measuring the performance of a brand. They help in understanding how a brand is performing and how it can improve its performance. SOME intangible and tangible metrics and KPIs that measure the performance of a brand...
How to develop a mainstream brand – how to stand for something without alienating anyone
What does it take to develop a mainstream brand? How do you stand for something without alienating anyone? It is not enough anymore to just be a product or service provider. To become a mainstream brand, companies need to think...
How To Have A Successful Brand Or Product Launch
There are a lot of things that can go wrong when launching a new product. But there are also things that can be done to make sure the launch is successful. It is important to have the right expectations, plan...
INVESTING IN YOUR BRAND FOR LONG-TERM SUCCESS
Investing in your brand is one of the most important things you can do for your business. Your brand is what differentiates you from other companies, and it’s what sets you apart from your competitors. Branding is about more than...
How to Choose the Right Team Players for Your Culture and Company
Culture is important for any company and it is essential to have the right team members to uphold it. The most important thing about culture is that it’s not something you can just create. It’s a process that takes time,...
The Unbelievably Awesome Benefits of Conflict and Challenging Ideas
Conflict and challenging ideas are not only good for the soul, but they are also great for creativity. When we have to work through a difficult problem, our brain has to work harder which can lead to a more creative...
How to Turn Negative Customer Interactions Into Positive Experiences
One of the most important aspects of customer service is how to turn negative customer interactions into positive experiences. There are many ways to turn a negative experience into a positive one. The first step is to listen, empathize and...