Football Life Lessons
Lessons from playing competitive soccer growing up and how I have applied them in my digital marketing career thus far! I have always loved and played football growing up. In Nigeria and in Canada, I always played and watched (enjoyed)...
Valuable Business Lessons
Business lessons learned from multiple failures – and home-run successes – in business. Starting, failing and succeeding at creating and building many businesses (including this agency) has allowed me to learn a lot of important nuggets that I want to...
Entrepreneurial Vision Explored
Why You Need Vision To Build A Valuable Brand And/Or Many Valuable Businesses Baba Business Lesson #1: Vision is key – you have to see everything you want to achieve before you go about achieving it. Any goal or mission...
SEO Simplified
Search Engine Optimization Simplified – For Business Owners and Search Engine Optimizers One of my biggest pet peeves today is the state of the SEO industry – and how many small business owners that can benefit from SEO that are...
Marketing & Muscle Building
How I built 48 pounds of (mainly) muscle in 3 and a half years – and how this relates to marketing in today’s marketplace (digitally) Over the course of three years and a few months, through hard work, sweat, tears,...
We’re All Marketers
You Are A Marketer “We are all marketers” – Baba Ajayi I do not mean this in some philosophical or esoteric way, I mean this in a very real way. If you think about it, since we all communicate every...
How To Create Valuable And Awesome Marketing Content For Customers
Marketing content is the most important factor that determines the success of a business. It is necessary to create high-quality and valuable marketing content for customers to make them feel good, and make them return. There are many factors that...
How To Provide More Value To The Marketplace
The business model of a company is what defines the value it provides to the marketplace. A business can provide value in one of two ways: 1) By providing goods and services that are hard to find or get elsewhere,...
How To Create Valuable And Awesome Products And Services For Customers
The business model of a company is what defines the value it provides to the marketplace. A business can provide value in one of two ways: 1) By providing goods and services that are hard to find or get elsewhere,...
Tips for Greatly Improving Your Performance in Sales & Marketing
There are a few steps that you can take to improve your performance in sales and marketing. First, make sure that you are knowledgeable about the product or service that you are selling. You should know the benefits of the...