Why Work-Life Balance Does Not Exist When You Want To Be The Best
Work life balance is a phrase that has been around for a while and it is not going anywhere anytime soon. The phrase implies that you have to work less in order to get the best results, but is this...
HOW TO INCREASE YOUR PERCEIVED VALUE WITH BRANDING
Branding is a very important aspect of any business, as it’s the first thing your customers will see, and it must be strong enough to make them want to stay. There are many ways to increase your perceived value with...
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Researching the competitive landscape is a way to find out what your competitors are doing, so you can do it better. Just like in the game of chess, you want to know what the other players are up to. You...
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Consistency is the backbone of any successful brand. The power of consistency is often underestimated, but it’s the key to building a successful brand. Consistency can be achieved in many ways, such as through design, voice and messaging. The importance...
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
Emotional branding is the process of creating a strong emotional connection with a customer through the use of messaging, design, and other strategies. This type of branding has proven to be more effective than traditional advertising methods in recent years...
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
The first step to building a brand that fosters connection is to get to know your audience. What are their interests? What do they care about? What are their values? The next step is to create content that speaks to...
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
In order to attract a target audience, the brand needs to know its target audience. The best way to do this is through research. This can be done by surveying the customers or by looking at what competitors are doing...
HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
Brand strategy is the most important aspect of how to simplify your business. It is what defines your company and it’s what will make you stand out from the crowd. The first step in simplifying your business with brand strategy...
THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
Branding is something that has been around for decades, but the way it’s done has changed. In today’s world, branding is more about what you say and do than how you look. It’s not just about logos and colors anymore....
One In A Generation
What it takes and means to be a one in a generation entrepreneur or businessperson This is a bit of a brain dump and opinion piece – a good look into my journey so far. Enjoy it and let me...