Real Estate Marketing Experts: Effective Real Estate Digital Marketing Agency

Do you own a real estate business? What if you could dominate your local market? What would it be worth to your bottom line to have a steady stream of leads flowing into your sales funnels? 

Whether you specialize in sales or rentals, a digital marketing strategy can take you to the top of your industry. Generation One offers a team dedicated to seeing your real estate business succeed. We're confident we can increase your leads, improve your conversion, and add dollars to your bottom line.

Sound interesting?

Reach out to our team, and we'll show you how we can make it happen. We're the leading professionals in digital marketing for real estate firms in North America. We work with real estate companies in Canada and America, bringing you a digital solution that adds value to your business model. 

We Put You First – You Concentrate on Buyers and Sellers

Generation One is the leading real estate digital marketing firm in North America. We built our reputation working with companies in all sectors, not only real estate. Our knowledgeable, professional team has the skills and tools to take any business to the top of its market and Google search. 

We specialize in offering digital marketing and SEO solutions for real estate companies. We've helped hundreds of firms build their reputation in their local market and achieve the success they desire. We want your real estate company to be our next success story. 

With us handling digital marketing, you can focus on brokering deals and closing tenants. We give you a truly hands-off digital marketing experience. Let us take the reins of your marketing strategy, and you'll see a huge difference in your results, guaranteed.

We Use Multi-Channel Real Estate Marketing Strategies

Generation One promises you results. We implement a multi-channel digital marketing strategy covering all the bases. We're confident we can raise local awareness of your company in your market, positioning you as your area's go-to real estate agency. 

We Design and Build Real Estate Websites for Conversion

Our team will design a website that draws qualified traffic to your listings. If you already have a website, that's okay. We'll optimize it for conversion. We build inbound strategies into your website to bring the leads to you. There's no more need for outbound strategies that bring limited ROI for your marketing budget. 

We Use SEM Strategies for New Home Leads

We use the internet for marketing your business. Why compete with outdoor strategies that don't work? Flyers, advertising boards, local newspaper ads – they don't work. Today, everyone is online, and it's how they find their business. We'll show you how to leverage an online strategy for success. 

Effective Direct Response Social Marketing Campaigns

We use a complex and effective full-funnel methodology for marketing your business online. We implement paid and organic strategies to grow your business, market, and client list. We give you real ROI for your marketing budget, driving sales and revenue while creating dedicated awareness and loyalty in your local market.

Rank at the Top of Search Results with Our SEO Strategies

Our team consists of experts in every aspect of digital marketing. We know what the search engines want to see, and we'll get your website and web pages ranking for local real-estate-based keywords in your market. Our organic and paid strategies take you to the top.

Nurture Leads and Customers and Build Brand Loyalty

We understand that the client journey is lengthy in the real estate market. Our team tailors every step of your marketing and sales funnels and optimizes your reach in your local market. Our inbound marketing strategies turn your website into a lead-generating machine. 

Online-To-Offline Customer Conversion

Through leveraging our multi-channel strategy, your digital campaign drives open house and model home foot traffic while significantly increasing conversion. We accurately track your campaign progress and results using our data-driven processes to bring real results to your business.

Generation One Real Estate Marketing – Our Proven Process

When you hire Generation One to handle your real estate marketing, you benefit from our expertise and experience in the field of digital marketing. We have a proven process to take you to the top of your market. 

Phase 1 – Evaluation

Gather information and intelligence, learn your local market, and analyze your audience.

Timeline: Week one and two.  

When we onboard you as a client, our specialists and analysts research your market to assess the right strategy for your specific needs. We look at the business lifecycle stages, your competitive advantage, marketing budget, growth goals, resources, and timeline. 

We’ll gather intelligence on your buyer persona, brand values and messaging, historical performance, technology infrastructure, marketing assets, industry and competitor trends, and the resources you have available. 

What makes your real estate company unique? What is your value proposition? We’ll find out. 

• Conduct a comprehensive marketing assessment

• We meet with you to discuss your goals and needs.

• We analyze and build your buyer persona.

• Review your brand messaging.

• Implement discovery research.

• Develop your baseline analytics.

Phase 2 – Planning

Define your budget, assess your goals, build your campaign strategy, and forecast results.

Timeline: Week three and four.

In this phase, we establish your marketing KPIs based on the complexity and size of your real estate business. Our team develops your strategy, low-tier marketing tasks, and your budget. We aim to gain alignment and internal buy-in around your marketing goals, performance metrics, approach, and budget.

• Calculate your marketing and ad budget.

• Build your KPI scorecard.

• Set your prime directives and goals.

• Develop your marketing playbook.

• Creative strategy development.

• Integrate tags and tracking pixels.

• Establish your campaign milestones.

• Develop an analytics dashboard.

• Integrate a project management system.

• Build your campaign tracking.

Phase 3 – Execution

We differentiate you from your market through dedicated actions.

Timeline: Week four and five.

Our team sets your playbook into action at this stage of the process. We’ll monitor it in real-time, testing and revising the strategy as we move forward. We maintain a flexible approach to assess your marketing opportunities and any shifts in market and client behavior in the funnel. Our full-funnel approach to your campaign development supports KPIs at the top of the marketing funnel. Our campaigns will generate leads, sales, and brand loyalty.

• Launch your campaign.

• Adapt and improvise your strategy based on performance data.

Generation One – Our Real Estate Marketing Services

World-Class Website Design and Development

You don’t need a six-figure investment in your real estate website to see success. What matters is the strategic online presence you bring to the real estate market in your area. The aim is to speak to your market in a language they understand, capturing and converting leads as efficiently as possible. 

Our done-for-you real estate website design is ideal for taking your real estate business and marketing strategy to the next level of success. Our expert marketing team designs and builds your website with conversion in mind. 

Our story brand copywriter creates and edits your content, building confidence around your marketing message. Our website design packages have the following features. 

Custom Themes

Our theme options are custom-built and structured for conversion based on the project design history we have, presenting success for real estate marketing strategies.

WordPress CMS

We build websites on the WordPress CMS, giving you a fully-functional site based on the gold standard of web design platforms. 

Dashboards & Analytics 

We install and configure Google Analytics. We’ll input your goals, conversions, and reporting so you can see how your strategy moves forward, marching to achieving your goals. 

Website Content & Copywriting

Our story brand copywriters write compelling and engaging content to capture eyeballs and attention in your target market and client profiles. 

Website Optimization

We build your site and optimize it for search and user experience. You get fast indexing and ranking, and we’ll send your web pages to the top of Google search rankings for your keywords.

Easy Management with Drag & Drop Page Editors

We streamline our WordPress sites to follow SEO best practices. Our “plug and play” sites allow for easy self-management and day-to-day operation, providing a “drag and drop” interface for adding content. 

Web Copy Written for Conversion

Copy sells your business. We have a team of master wordsmiths ready to build out your content strategy to pull eyeballs to your site. 

Design Customizations

We build sites around your branding. We’ll incorporate your brand colors and font into the theme, ensuring continuity between your online and offline business models. 

SEO-Optimized Web Pages

Our web pages are optimized for conversion and search engines. We ensure your site gives Google what it needs for fast indexing and ranking while improving the UX of your website for your visitors. 

Integration with Google Analytics

We build Google Analytics into your site. You can have traffic flooding your site, but if you can measure it and understand it, there’s no point in the process. We build an easy-to-understand interface displaying critical campaign data.

Real Estate Web and Mobile App Development

We take an approach to web design focusing on driving leads, converting prospects to clients, and driving sales. A successful real estate website combines excellent design and compelling content. Our high-performance websites exceed our client’s expectations. 

• We give you a site that’s easy to update, integrating with your existing digital systems. 

• Brand-aligned copy, font, and visuals with up-to-date messaging.

• A visitor-friendly navigation experience focused on the user experience (UX).

• Accessible on any device and any size screen.

• Fast indexing and ranking in search engines to increase qualified traffic.

• Results that are easy to measure and improve. 

The difference in the custom design and development experience starts with our process and team. 

Step-by-Step Web Design Processes

Step 1 – Sitemap Planning & Brand Messaging 

We review, evaluate, and determine design best practices pertaining to SEO, URL structures, brand design, site enhancements and features, and the overall XML sitemap and site architecture.

Step 2 – Wireframing & Content Outline

We develop a low-density wireframe outlining the content sections and page templates. We don’t include any design elements at this stage of the process. 

Step 3 – Content Design & Development

We build the copy using high-level keyword research, adding it to your wireframe. We’ll create your content, or we can work with your content – it’s up to you. 

Step 4 – UX-Focused Web Design

We finalize the design and provide proofs, including colors, surviving, and authorizing them as final design templates used during the development phase. We’ll also create a web-style guide.

Step 5 – Website Development

Your development team consists of the front end, back end, and dev ops. We utilize proofs to form a baseline, translating them to a functional website based on the WordPress CMS.

Step 6 – Client Quality Assurance and Revisions

We base our internal and external QA testing on browser compatibility, mobile responsiveness, site speed, and ADA compliance.

Step 7 – SEO Website Optimization

Before launching the site, our SEO team reviews the site's functionality, performance, and content. We’ll perform on-page optimization, improving site ranking to drive more qualified traffic to your landing pages. 

Step 8 – Analytics Review and Launch

Our data-dependent team installs site tracking pixels, defining your website goals. We’ll follow your directions for final approval before taking your site live.

Real Estate UI & UX Design Experience

Our Areas of Expertise

Our team excels in the following areas of website UX. 

Visual design – Front-end site design ensures visual elements like colors, font, images, symbols, and logos align with your offline branding, delivering a strong message to your visitors. 

Navigational design – Ensures the design elements interface and provides information to visitors in a streamlined, simple manner.

Usability – Ensuring your site enables a goal-driven user experience for visitors that’s efficient and satisfactory. 

Insight Driven Design

The primary rule for providing an elite-level UX is optimizing design for the client journey. We aim to create websites, mobile apps, and content strategies offering exemplary UX. Our approach employs all means available to enhance user satisfaction on your site.

Holistic UX & UI Design Approach 

Website UX is the journey users take across all touchpoints in the process. By creating process flows including all key touch points, we quickly identify pain points, isolating bottlenecks in the client journey.

With this deep understanding of the client user persona archetype, we identify individual buying states across all touchpoints. This strategy allows us to create meaningful brand interactions for visitors throughout their experience on your site.

Professional Real Estate Website Maintenance

Our team builds and maintains your website. We understand you don't have resources for technical issues affecting your site. We deliver you a fully-functional site. However, you need to think of your website as the car you drive to work. 

It becomes less efficient and might break down if you don't maintain it. You need a maintenance partner to keep your site up and running with minimal downtime, optimized for the user experience. You can rely on our team to maintain your site. 

Our website support services fix problems ranging from simple to complex. Our agency understands your site is a significant investment requiring regular maintenance to offer the ultimate performance and optimal user experience. 

We Keep Your Site Updated

Our website maintenance services include a range of services to keep your site secure and up to date. We offer the following website maintenance services.

• Routine and methodical content updates.

• Security patching and scans.

• CMS updates and support.

• Regular website backup.

• Interactive maintenance.

• Complete technical support.

Our maintenance packages monitor your site in real-time. When you choose us to design and maintain your site, you benefit from a holistic approach to managing your digital strategy and maintenance. 

Prevent Hacking

We ensure your website has no security flaws and monitor it in real time for cyber threats. We guarantee there's no malware, keeping your site protected around the clock. We shore up security holes and use the best malware monitoring tools on the web to keep your site protected 24/7

Fast Loading

Our team optimizes your site, ensuring it loads fast. If your prospects wait more than a few seconds for the site to load, they bounce back to search, and Google penalizes you for this behavior. We ensure we maintain your site for optimal page speed and a fast and friendly user experience. 

Site Backup

We'll back up your site with on-site and off-site solutions. If anything goes wrong and your site crashes, we'll have it back up and running in a matter of hours. We take incremental, current backups, ensuring we safeguard your data and make it available in a crisis for easy restoration. 

We Handle Your Upgrades

Our team handles all upgrades to your website. We'll download and install updates to ensure you have the most current version. Our team manages your plug-ins and core updates, ensuring nothing breaks.

Monthly Website Maintenance Packages

We offer our clients monthly website maintenance packages for your real estate business. Our monthly, customizable plans keep your site secure, up-to-date, and functional for your visitors. We give you a hands-off website management experience handling all monitoring and maintenance.

Managed IT Cloud Hosting Packages

We’re your preferred hosting partner. We offer our clients managed hosting solutions, including regularly scheduled server software updates, monitoring, intrusion detection, and malware scans. 

You can rely on Generation One. We have on-site support managers, website admins, server admins, and developers. This collection of skill sets allows effective troubleshooting of issues fast. We interface with hosting providers on your behalf, securing the best level of technical service for your website. 

We’ll Monitor Your Servers

The team at Generation One uses an open-source monitoring system to alert support teams on server outages and performance issues.

• Alerts when critical systems approach overload or failure.

• Email and text notifications of critical failure and recoveries.

• Server restoration or communication with hosting providers during business hours.

• Proactive server monitoring.

Simplified & Standardized Hosting Options

We select the right hosting solution for your website. When you’re starting out, you don’t need dedicated hosting. However, as your site attracts larger traffic volumes, we’ll scale your hosting solution to optimize the visitor experience. We offer 99.5% uptime, 24/7 security monitoring, audits, and updates to your CMS.

We Make Hosting and Management Effortless

Your site requirements shape your hosting package. We offer your website custom and standard hosting options like SSL certificates, DDoS protection, Linux environments with Apache web servers, and software licenses.

You Can Rely on Us for WCAG ADA Compliance

We handle WCAG 2.0 & 2.1 compliance. Our website ADA Compliance involves a detailed consideration of website development, maintenance, and performance. The ADA (Americans with Disabilities Act) ensures all public environments are accessible, including digital environments like your website.

Generation One provides special attention to copy, color, links, page load times, and tags on your website. We ensure all visitors have a satisfactory user experience when navigating and using your site. You get peace of mind knowing your site and web pages are robust, operable, and easy to understand with our website ADA compliance program.

Complete ADA Website Audits and Updates

Our websites run through our ADA compliance program, which includes backend scans and complete site audits. We check and edit images for inappropriate captions and decipherable alt text, measuring for content discernability. Our sites and web pages and sites feature responsive design so viewers can shrink or enlarge pages without losing clarity, resolution, and decipherability.

Long-Term ADA Compliance Management

We build sites according to industry best practices and ADA compliance. Our best-in-class development techniques incorporate site content accessibility guidelines (WCAG) for client content through all stages. Our dedicated strategists and researchers stay up-to-date on federal legislative and governance changes that impact ADA compliance.

Paid Media Real Estate Advertising Campaigns

Generation One specializes in bringing organic and paid traffic to your website. It takes time to build organic traffic, and PPC campaigns give your site a jumpstart to dominate your market. 

We offer PPC Management Geared for ROI

We build targeted PPC campaigns geared for conversion. We’ll ensure you get the best bang for your buck with your PPC budget. We’ll build paid search campaigns from the ground up and remain fully accountable to you for the results. 

We take our responsibility to you seriously. Our PPC marketing team is certified in Google AdWords, and we’re a Google Partner. This means we have exclusive access to Google AdWords beta programs and reps that boost you ahead of the competition.

Complete Campaign Management

Our integrated teams and PPC campaigns guide you through your PPC campaign. We understand how to meet your needs and help you dedicate resources by product category and location. We aim to increase your new prospect volume through your lead magnets, delivering low cost per lead acquisition. 

Your In-House PPC Partner

If you have a large ad spend budget, we’ll ensure you get consistent reporting to show you the value and results you’re getting from your ad spend. Our In-House Partnership program provides flexibility and experience handling accounts and industry intelligence.

Leading Technology Stack 

We believe in implementing tech solutions geared to your business model. We use PPC Bid Calculators to locate the maximum bid for a click in an advertising channel. Our PPC reporting offers you 100% transparency on your ad spending. You can download sample paid search reports monthly. Our flat fees achieve a reliable partnership with your real estate business. When you succeed, we succeed.

Social Media Advertising for Real Estate Companies

Generation One creates social media advertising campaigns targeting your customers while driving conversion. Our world-class campaigns follow a proven methodology ensuring results for your real estate business. Generation One moves your brand forward in the social space.

Social Media Advertising Campaigns that Convert

Social media advertising allows maximum audience reach, allowing you to target your audience by location, age, income, gender, language, and interests. You don’t waste your budget on paying for irrelevant prospects that don’t convert. There’s no more guesswork and no more spending on ineffective outdoor media that does nothing to improve conversion. 

Social Media Retargeting Campaigns

Our retargeting and custom audience campaigns ensure you get effective campaigns that reach your target market. We target existing prospects and clients that already visited your website and show genuine interest in your services.

We Give Your Company Proven ROI Results

The team at Generation One works with you to design our services, so you tour specific requirements and needs. Whether you’re an established real estate company or an independent, or you focus on rentals or sales. We have the right design strategy and marketing campaign to see your business succeed. 

We create campaigns tailored to your specific business directives and goals. Our team creates a fully optimized social media presence with a high-value ROI, maximizing your website and marketing investment while delivering measurable results.

Local-Focused Geofencing Real Estate Advertising Campaigns

Let Generation One help you dominate your local market and position you as your area's leading real estate firm. We offer affordable, fully-managed local geo-fencing campaigns. Our managed geo-fencing campaigns let us customize your audiences using custom targeting shapes, offering pinpoint precision.

We solve common issues using a solution built with mobile ad networks, providing precision and scale in unstructured data and programmatic infrastructure. Simply put, our performance is unmatched and second to none. 

Target Your Perfect Customer Profile

We'll target defined audiences within specific Geo-Fenced locations. We also target people that live outside those locations but visit them frequently for work or recreation. By designing a custom audience, we give your campaigns the ability to target customers you know who visit sites relevant to your real estate businesses for up to 30 days after their last visit.

• Control the audience you target with your advertising by setting Geo-Fence parameters for your campaign. 

• Target single or multiple locations based on proximity to your office.

• Target prospects who visit a relevant location like shopping malls or specific neighborhoods.

Target Competitor Locations

Target prospects that visited a competitor's office. They are interested in similar services and likely in the customer journey's early stages. We'll help you flip them away from the competition, pulling them into your real estate business. 

• Target prospects who express interest in real estate services.

• Increase your market share by attracting prospects from the competition.

• Launch promotional or price-matching offers.

• Disrupt the competitions marketing efforts with attractive, compelling offers.

• Promote benefits or features that make your service offering superior.

Target Customer Loyalty 

Target your customer base with loyalty and promotional offers. Clients interested in your services by visiting your location are primed to act on your marketing campaigns.

• Convert prospects that visited your location.

• Maintain top-of-mind awareness with clients and prospects.

• Gain brand loyalty with promotional offers.

• Promote seasonal events or news.

• Bolster your rewards program.

Target Event Attendees

Target prospects and clients who attend specific industry events with precise geo-targeting solutions. Event Targeting builds an audience based on your Geo-Fencing campaigns during a specified event date and time window.

• Turn-key, self-contained event targeting.

• Build audiences at precise locations with time and date parameters.

• Support for multiple or single locations.

• Audiences are reusable for retargeting campaigns at later dates.

Offline/Online Conversion Rate Reporting

Conversion trackers are powerful tools for tracking online to offline conversion in social advertising campaigns. Tracing virtual conversion tracers around physical locations allows for measuring physical traffic volumes driven to areas previously served in ads.

How Does Our Conversion Tracking Work?

A geo-fence strategy traces around areas where you want to target customers visiting other physical locations, such as your competitor's office or a specific part of town where you have active listings. Virtual conversion trackers trace around one or more of your locations.

When the prospect enters the geo-fenced location, they experience targeting with your social media ads on their mobile device. When the prospect enters the conversion Tracker with their mobile device, the conversion tracker recognizes them and attributes the visit as an offline conversion for your geo-fencing campaign.

Our offline geo-fencing reporting includes the following.

• Impressions.

• Total ad spend.

• Clicks.

• View your through visits.

• Click-through visits.

• Total Visit Rate (TVR).

• Cost Per Visit (CPV).

• Daily prospect visits.

• Daily Total Conversion Zone (TCV).

Programmatic Buying Strategies and Campaigns for Real Estate Companies

Generation One assists you with programmatic media buying strategies and campaigns that deliver results for your marketing spend. We’ll manage everything for you, giving you the best reach in your local market. 

Fully-Managed Real-Time Programmatic Buying Campaigns

Reach as many qualified prospects as possible and increase your conversion and engagement. Our programmatic advertising strategies offer a low-cost method of maximizing your reach into your target market. 

• Full attribution tracking on your conversion rate.

• No monthly contract commitment.

• No experience required; you get everything managed by our team.

Media and Device Compatible

Generation One gives you access to all media outlets in your industry and local region. We adjust your campaign strategy in real-time to optimize performance. Serve your content and ads to all connected devices.

Unlimited Behavior Targeting

Our behavioral database allows you to hit your metrics for any targeting requirement and combination possible. We prioritize audiences and layer within your targeting profiles.

Programmatic Campaign Management

Our proprietary algorithms analyze your campaign and adjust it in real-time to meet your metrics and targets. We don’t leave everything up to the AI. Our team monitors it in real-time, ensuring a watchful human eye manages and optimizes its performance for the best results possible.

Search and Mobile Retargeting Campaigns of Real Estate Companies

Reach prospects across desktops, tablets, and smartphones. Our strategies work in any browser or app, delivering access to more than 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.

Website Retargeting Campaigns

With our website, retargeting displays ads to prospects who visited your site but left without taking action on your CTAs, like filling out your lead form. Research shows more than 95% of all website visitors go without taking any action on the site. 

Our site retargeting strategies keep your prospects aware of your website, brand, and your influence in the market. They’re more likely to convert on their first visit with our team managing your strategy. We’ll also get prospects returning to your site with retargeting strategies that remind them your site is the leader in your market. 

Search Retargeting Campaigns

Our search retargeting strategies bridge the gap between display ad networks and search engines. When prospects search for keywords you target, they’ll see your ads when browsing the internet, even after they leave the search engine interface. You’ll stay top of mind with your prospects, and they’ll remember your business when they’re looking for a real estate agent in their area. 

Social Retargeting Campaigns

Our Facebook retargeting campaigns are ideal for marketers looking to expand the reach of their targeted behavioral audience buys and exchange-based remarketing across Facebook’s 1.55 user base on your market. Facebook retargeting doesn’t replace existing site retargeting campaigns; it’s a way to enhance your reach and achieve a better ROI from first-party cookie data.

CRM Retargeting Campaigns

Our CRM retargeting is a technology extending the reach of your mailing list onto the internet. By matching your email list against extensive online databases, target display ads specifically to prospects on that list when browsing online. We re-engage segments of your mailing list with display ads and stay top of mind with your market and prospects, even those you haven’t heard from in a while.

Digital Video Advertising Campaigns of Real Estate Companies

Our digital video advertising campaigns give you a method of creating an emotional connection with your prospects and your real estate brand. 

Understanding the Power of Video Advertising Campaigns

Generation One integrates with hundreds of supply sources. We offer advertisers premium and select inventory for running digital video campaigns in their market. 

Your team accesses quality inventory with our advanced partner private marketplace solutions, from publisher-direct deals to private exchanges. Generation One believes in offering you brand safety and transparency, knowing your campaigns are delivered to your target audience.

Video Marketing Scaling Strategies

Generation One connects you with leading publishers like AdX, Doubleclick, Tremor Video, and Index Exchange. We ensure you reach the right prospects in your market in any city.  

Video Audience Planning

Use our targeting and forecasting capabilities to get your ads seen by the right prospects at the right time.

• Target prospects by viewability.

• Targeted campaigns by viewer player size.

• Create skippable and non-skippable marketing messages.

• Strategies for muted and unmuted ad viewing.

• Advertise on professional or user-generated content.

Digital Media Planning and Buying for Real Estate Companies

Use Generation One to reach your target audience, build brand awareness in your market, grow your list, and supercharge your conversion rate. We can help you dominate any market in any region in North America. 

Optimizing All Media Channels

Generation One offers you a digital media planning and buying team that determines how, when, and where you reach the right prospects in the most appropriate environment. We identify platform-agnostic synergies across organic and paid strategies, integrating media into our creative process. We optimize the digital marketing mix, developing attribution models to measure your media spend return.

We Take an Integrated Approach to Media Planning and Buying

Our planning and buying media strategies encompass constantly evolving bought, earned, and owned media strategies for your real estate business. Our holistic marketing approach allows us to integrate your strategy across all digital media channels, including social media, while measuring cross-channel influence on online and offline sources. The result is an efficient, agile, and capable team that handles all video content campaigns for optimal results.

We Use the Right Approach at the Right Time

Successful planning for your online strategy is about more than attracting eyeballs to your content. It’s about getting the right prospects to notice your marketing message at the right time. We combine search engine marketing (SEM) with paid social and display media. This strategy shows us which media to use to optimize your ROI.

Access Multi-Channel Media Buying

Our DSP platform access supports social, video, display, and mobile channels. This includes tablet and smartphone apps, covering mobile web and video campaigns.

Mobile Video Targeting

We target prospects using mobile device IDs instead of cookies. The result is better precision targeting and flexibility for your campaigns.

Inbound Marketing Campaigns for Real Estate Companies

Generation One turns your website into a marketing machine using inbound strategies to attract leads to you. There’s no more spending on outdoor advertising that doesn’t yield effective results. You get a steady flow of qualified traffic to your lead magnets, growing your list and filling your sales funnel.

Integrated Real Estate Marketing Campaigns

We offer your real estate business an outsourced, full-stack digital marketing experience. We’re not the average marketers for hire. We’re a team offering integrated marketing packages tailored to you. Our integrated marketing campaigns include complete digital marketing strategies designed and developed to meet your KPIs and revenue growth goals.

• Research and strategic campaign planning.

• Marketing audits.

• Marketing plan development and execution.

• Brand messaging and development.

• Campaign design and execution.

• Search engine optimization (SEO) strategies.

• Social media marketing campaigns.

• Influencer marketing campaigns.

• Email marketing campaigns.

• Content strategy and development.

• Copywriting and copy editing.

• Creative design, web UI / UX design.

• Media planning and buying.

• Paid search advertising and paid social advertising.

• Geo-fence advertising.

• Programmatic advertising and landing page development.

• Conversion rate optimization (CRO) strategy.

• Marketing automation and lead nurturing campaigns.

• Account based marketing (ABM).

• Webinar marketing and setup.

• Custom website design and development.

• Website maintenance and hosting.

• Website ADA compliance.

• Video marketing strategy and development.

• Data analytics setup and analysis.

Why go to the expense of hiring an in-house team when you can outsource your real estate marketing to Generation One? There’s no training, contracts, employment compliance, and no headaches with us. You get a comprehensive digital marketing solution for your real estate business, delivering results beyond your expectations.

Value Based Campaigns with Transparent Billing and No Contracts

With Generation One, there’s no hourly billing. You get a value-added partner for your real estate marketing with no contractual requirements. We’re confident we’ll deliver real value to your business, keeping you coming back for more. We have a solid track record of success for our clients and hundreds of testimonials from our digital marketing clients in all industries. We invite you to put us to the test.

Search Engine Optimization (SEO) Campaigns for Real Estate Companies

Generation One is a leading SEO specialist. We have clients across North America and Europe, helping their web pages rank. We have the team, tools, and skills to take your website and content to the top of search engines.

We stay on top of changes to the Google algorithm, ensuring we keep our clients ahead of movements in the SEO space. We’ll increase your visibility online and the traffic you receive to your website and landing pages.

• We’re experts in content promotion and link building.

• We build content strategies that rank and attract traffic.

• We design websites with top-rated SEO strategies.

• We understand the search algorithms and know what practices matter most.

• We invest in SEO and AI tools that assist us in implementing data-driven strategies.

Our World-Class SEO Services

SEO at Generation One means customized, scalable SEO solutions based on analyzing data. We don’t use guesswork in our strategies. We’ll look to understand your audience and the keywords they use in search. We’ll find gaps in your industry landscape by analyzing data sets.

• Complete SEO Campaign management.

• Comprehensive SEO audits.

• Site repair, link identification, and outreach.

• Trust factor assessment and analysis.

• UX site evaluations.

• Link prospecting and recommendations.

• Content recommendations, creation, and promotion.

• SEO consulting services.

• Link-building strategies.

SEO Campaigns Start with a Strong Technical Foundation

If the search bots can’t find and crawl your content, your web pages will never rank. Our technical SEO team ensures search engines have access to your content. We’ll analyze the target audience and search landscape, assessing what’s required to take your site to the top of search results.

We understand where opportunities lie to generate search engine visibility of your content strategy. With this data, our team works to ensure your audience and the search engines find, consume, and engage with your content.

We promote your content across the internet in places where you get maximum exposure from your target audience. We understand where your audience spends their time online, ensuring you get the visibility you need to attract eyeballs to your content.

Talented In-House SEO Team

Generation One is a team of experts in all aspects of digital marketing and SEO. Digital marketing is our passion. Our technicians understand what it takes to get your website and pages rankling because we spend the time researching and understanding the SEO landscape.

SEO Website Audits                            

Our team will assess your website and look at its on-page and off-page strategies. Our team optimizes your site, looking for efficiencies that slow it down and hamper the user experience. We run a comprehensive audit, issuing you a report covering all the problems holding back your site and your off-page strategy.

Google Local (GMB) SEO Audits

Generation One assists real estate agencies and independents with their local marketing. We implement local marketing assessments and audits to discover how your real estate agency ranks in your local market. We’ll issue reports showing you how you rank and what we can do to take your real estate business to the top of search results for your local keywords.

Local SEO Campaigns for Real Estate Companies

Let Generation One improve your ranking and drive business to your website and offices. We’ll fast-track your online success in local search results using cutting-edge SEO tools and leading citation services.

Make Local Search Accurate, Fast and Simple to Manage

Generation One has experience building citations, earning reviews, and tracking your local ranking. We’re a results-driven team that aims to get you ahead of the competition. We’ll help your real estate business show up in searches, convert prospects to clients, and manage your reputation in local search results.

Google My Business (GMB) Management Services

Our GMB SEO experts turn your local listings into high-performance, high-conversion web pages driving more business to your real estate business from the local community. We offer the following with our GMB services.

• Amplify and enhance your presence on local Google searches.

• Grow your listing engagement with your target local audience.

• Increase your bookings, phone calls, and website visits.

• Enhance your local competitive advantage

• Positively impact local search rankings for your real estate business.

Local SEO Citation Campaigns

Citations are a critical component of your local SEO campaign. Our team uses citations to build your authority in your local market, creating a strong foundation for GMB search results. We’ll get your business listed on top local sites with real estate-specific citations to establish local visibility in your market. Our team has years of experience analyzing and using data to discover top-performing citations for our clients.

Keyword Research and Targeting

You must target local keywords in your site content to rank for local search terms. Our team locates and targets your top-performing location-based keywords, helping your business appear in local search results, so prospects in your area find you online and contact you for help.

Review and Rating Management

Local businesses must monitor and respond to their online reviews. We get you more reviews on your website and local third-party websites like Yelp, Facebook, and Google My Business. Whether your reviews are positive or negative, engaging with them and showing your prospective customers they have your attention is crucial.

Local Link Building Campaigns

Links are the foundation of any off-page SEO campaign. Our team identifies the right partner sites to place your links for the best visibility to your market and the search engines. We do the heavy lifting for you, building a network of high-value backlinks that search engines use to view you as an authority site in your market.

Who is Your Biggest Local Competitor? What Are They Doing With Their Marketing?

Many real estate companies overlook the importance of local SEO services. By focusing on local BMB and search strategies, you get ahead of the competition in your market. Real estate is a competitive industry; if you’re not investing in local search strategies, you’re leaving prospects and money on the table.

We’ll analyze your local competition and see what they’re doing with their regional strategy. Our team reviews the data, creating a strategy to help you outshine the local competition in your market. We don’t stop until you rank ahead of your competitors for your target keywords.

How Many Local Locations Do You Want to Target?

Where are your target locations? In which areas and cities does your business operate? We’ll ensure we target your prime areas, pushing you to top-of-mind awareness across your target market. We understand the real estate business is a highly localized and region-specific industry, and we ensure we take you to the top of local search.

How Many Services Do You Offer?

What services does your real estate agency offer consumers? Do you specialize in rentals, sales, or both? We’ll target keywords for your services and specific locations to help you reach more prospects searching for what you have to offer the market.

When Do We Integrate Google Maps SEO into Your Campaigns?

When prospects type your targeted keywords or business address into Google search, does Google Maps appear on the first page? Does your real estate business offer services to a specific, defined location?

Does your competition appear in Google Maps listings? Our local SEO plans help you outrank the competition and get the attention your business deserves from your market. Real estate is a saturated market in most cities across the United States. A handful of firms receive the bulk of inquiries. Why?

Because they have the best reputation in the market, they earn that reputation from their visibility for prospects looking for their services. In most cases, it’s not word-of-mouth marketing driving sales; it’s the work companies do online to promote their business.

Are you taking advantage of all prospective local customers? We’ll help you showcase that you’re the real estate leader in your local community. We know how to develop, launch, and manage local SEO campaigns, sending your web pages to the top of search rankings.

Effective, Professional Social Media Marketing Management for Real Estate Companies

Generation One takes social media marketing seriously. We understand the importance of using social media strategies in your digital marketing plan. Social media offers real estate businesses one of the most effective methods of reaching their target market.

However, posting on an account isn’t good enough to attract prospects to your listing – you need a carefully planned and masterfully executed SMM strategy if you want results. Generation One knows how to connect with your market on social. We use tools and techniques to ensure you get the most attention possible from your target market.

Social Media Management

Social media changed the way we communicate with each other. It was around 2012 that people realized it presented a unique marketing opportunity. By 2016, every business was using social platforms to get more eyeballs on their content strategy.

If you’re not using social, you’re falling behind your competition. Worse yet, if you’re not using SMM correctly, you’re wasting your time. Are you getting prospects beating down the door of your business looking for your listings? Is your DM box overflowing with message requests?

If your SMM strategy produces lackluster results for your real estate business, turn to Generation One to make a change. We have a team of in-house SMM marketers ready to take your social marketing strategy to the next level of success.

Managed Social Media Advertising Campaigns

We help you reach a targeted audience looking for your services on all social media platforms. We target your prospects through behavior, language, income, age, gender, and interests. You get a laser-focused strategy to generate qualified leads across all social platforms.

Managed Social Media Campaign Development

We analyze the performance of your campaign and content strategy as it unfolds in the digital ecosystem. Our team gathers data in real-time, looking at insights for optimizing your KPIs and tweaking them for better performance across all platforms.

Social Media Listening and Engagement

Our approach the listening and engaging with your target audience builds your reputation as the leading real estate firm in your market. Whether you’re a company or an independent., we can present you as the authority in your market, attracting attention from prospects looking for your services.

Social Media Content Strategy Development & Execution

We tell your story in your words. Our strategies boost engagement through story-driven copy and video content based on insights and analysis of its performance with your target audience. Our creative team specializes in short and long-form video content, with snippets for your social media channels, like IG stories, IGTV, TikTok, and Facebook.

Community Planning & Social Media Channel Management

We don’t execute the same content strategy across all social media platforms. Instagram content differs from TikTok and Facebook, and we know how to adjust our approach for the best reach across all leading social sites. We help you build sustainable social communities and manage engagement across all social channels to create long-term value in your target market.

In-House Social Media Professionals

We utilize a results-driven strategy across all social media platforms. Our team focuses on building brand engagement, earning client testimonials, converting leads, and building your reputation. Our social systems help you identify and develop social proof for your business, bringing you qualified leads that convert.

You must incorporate effective social media strategies into your campaigns if you want more return clients. Leaving out social or incorrectly implementing it leaves a huge gap in the efficacy of your digital marketing plan.

Get Discovered By Qualified Prospects

Our SMM team creates social campaigns with high-performance, high-conversion tools to attract new business—our team designs unique strategies for all platforms. We specialize in the following campaigns.

• Facebook advertising campaigns.

• Instagram advertising campaigns.

• Twitter advertising campaigns.

• Pinterest advertising campaigns.

• LinkedIn advertising campaigns.

• Social media Re-targeting, custom audiences, and remarketing campaigns.

Social Media Management Team Collaboration

At Generation One, we utilize data from our strategies to develop systems that guarantee to draw eyeballs to your content strategy. We ensure we match demographics looking for your services. Our in-house team collaborates with other influencer accounts and companies in your market to give you better reach, improved conversion, and a solid reputation in the market.

Buyer Intent & Social Interactions

We’re always monitoring your campaign. We look at the KPIs measuring your content performance and discussions across all social media channels to enhance inquiries and sales. We use this data for influencer-led promotions and when crafting content to generate greater ROI with your campaigns. Our organic, media-driven marketing and advertising strategies foster authentic connections to drive awareness, brand loyalty, and content creation.

How Many Platforms Do You Want to Target?

Our team gives you an outline for a comprehensive social media strategy focusing on as many platforms as possible. It’s up to you which ones you want to target. If you feel Facebook marketing isn’t worth it and want to focus on IG and TikTok, that’s fine with us. We’re ready to put your budget to work at your request.

How Many Services Do You Provide?

We create campaigns tailored to your real estate services. Whether you specialize in sales, rentals, or both, our team builds your SMM strategy around your business and what you want to achieve on social.

Our Real Estate Email Marketing Services for Real Estate Companies

Our real estate email marketing campaigns outsmart the competition, helping you reach a wider audience online. Get better open rates, click-throughs, and conversions with Generation One and our custom email campaigns designed for your real estate business.

Complete Email Marketing Services

Generation One brings you a complete range of fully managed email marketing campaigns tailored to your business. 

Email marketing remains the most effective marketing method across all industries, including real estate. It's even more effective than social media marketing.

With Generation One, you get a team that understands the nuances of email marketing. We have over a decade of running successful email campaigns for our clients in all markets. We know the tactics required to get your prospect to open and read your email instead of sending it to their spam folder.

Those strategies include a template design that matches your branding, email writing in your brand voice, adding engagement elements designed for conversion, and tracking campaign results. We ensure you get a hands-off email marketing experience, with everything automated to perfection. You sit back and collect our campaign's high-quality leads in your inbox.

Drip Email Campaigns

We understand that the real estate marketing process takes time. The client journey can take weeks or months to close. Our team designs drip email marketing campaigns to nurture qualified leads throughout the client journey.

We take your prospects, feed them into your funnel, manage and tweak the process, turning them into closing clients. Our team personalizes email campaigns creating conditional content within your email strategy and embedding external data based on the preferences of your contacts.

Custom Email Templates

Design isn't limited to your website; your email templates require the effective design to present you as an authority in your niche. If your emails have a weak design, no one will give your real estate form a second glance and toss you to the spam folder immediately.

Our team knows how to translate your brand imagery and design into email templates. We create clean, effective email themes that accentuate your brand and invite engagement. The result is a higher open and click-through rate, with prospects taking action on your CTAs.

Improved Results and Better Conversion

We analyze a wealth of data, scanning your reports for specific campaigns, trends, real-time activity, and more. We take information on interaction, behavioral data, and engagement to tweak your email campaigns to improve results.

Inbound Strategies with Email Lead Automation for Real Estate Companies

Email marketing presents the cornerstone of your inbound marketing strategy. What is inbound marketing? It’s a method where you present value to your target market, offering them a value exchange for the right to market to them.

With inbound strategies, you eliminate the timewasters, pulling qualified leads to your sales funnels where they start the client journey. As a result, you have a better chance of converting them into clients. With inbound strategies, you remove the necessity of relying on outdoor marketing that’s doing little for your company other than diminishing your marketing budget.

Lead Automation

We start the inbound marketing process by setting up lead magnets offering prospects a value offer in exchange for their details. Our lead magnets present your market with high-value offers that make it worthwhile to leave their information.

Marketing automation is the core of content marketing, lead generation, and nurturing. When utilized correctly and adapted to your real estate business, we effectively manage and optimize every step of the marketing funnel, from lead capturing to handing off qualified leads to your team.

We continuously optimize all aspects of your campaign through effective segmentation, testing, lead scoring, and analysis.

Automate the Marketing Process

We quantify and set triggers, CTAs, and actions through our automated marketing campaigns. We set the rules and flows of data through the campaign, moving subscribers in and out of funnels, exposing them to your campaigns while applying tags, recording conversions, and sending them to other applications like your CRM system.

Identify Markets and Develop Leads

Our lead scoring algorithm tracks the number of events on your platform to determine which subscribers engage with your content strategy and are likely to convert into clients. We sort and filter by lead scores, focusing your efforts on your engaged subscribers.

Send Personalized Emails

Through implementing our marketing automation, we precisely customize content for each prospect, leading to improved opening and conversion rates.

Content Strategy for Real Estate Companies – Development and Marketing

We have experience in conventional print and graphic design and apply it to your updated visual elements in your campaigns across various mediums. You can choose from the web, digital, print, and other forms of non-conventional design elements.

Or select a combination of design elements that suits your business needs at its current stage. Stand out from the competition with visual designs that make your brand recognizable. Effective content marketing places your business as a knowledgeable industry resource and authority.

The right content strategy separates you from the competition, generates high-quality leads, and promotes brand loyalty in your market.

What Do We Include in Our Content Marketing Services?

With Generation One as your content marketing partner, you can expect high-quality, custom content following marketing and SEO standards and best practices.

Your Content Strategy

We build content marketing strategies tailored to your real estate business, audience, and goals.

Custom Content Development

Our team of wordsmiths and designers create a content calendar for your company, ensuring you have consistent contact with your market online.

Content Creation

Our in-house copywriting team creates custom content like blog posts, online guides, videos, and social posts to drive engagement with your audience.

Content Optimization

Our content marketing services include SEO, optimizing your content for search engines, and the user experience.

Content Marketing

Our network of industry-authority partners and influencers help us promote your content online in the places that matter to your audience.

Custom Reporting

We provide you with comprehensive monthly reporting, showing you the progress we make on your marketing strategy and conversion rate. Our reporting is easy to understand, with no complex jargon. We will show you where you are and where you’re going.

Content Strategy for Every Stage of Your Sales Funnel

We dynamically generate content to support sales by targeting each section of the sales funnel with unique, phase-specific content adding value to the client journey. The result is a better lead qualification, nurturing, and conversion process.

What Kind of Content Does Generation One Offer?

At Generation One, we have an in-house content team working on your strategy. We focus our content marketing campaigns on producing content providing real value to your target audience.

• Detailed content strategy analysis.

• Competitive content research.

• Infographic and visual-medium content creation.

• Elite-level ghostwritten blog content.

• Internal link structuring and development.

• Social media promotion and active engagement management.

• Maximum exposure to search engines, with fast indexing and ranking.

• Ongoing blog posting and management.

• Dedicated content specialists and marketers.

• Regular reporting and client teleconferencing.

Custom Landing Page Design & Development for Real Estate Companies

Generation One brings you professional landing page services for your real estate business. We offer landing pages for your listings, lead magnets, and client offers. Our landing pages will increase sales, improve lead quality, and convert more prospects into customers.

Increase Your Real Estate Advertising Conversion Rate

We build landing pages with conversion in mind. We aim to take prospects through the customer journey, feeding them from the landing page to your sales funnels, where they convert into clients for your real estate business.

Your landing pages offer you the chance to expand on your ad, convincing visitors to take action on your offers. Your content and call-to-action (CTA) must be clear and concise so the visitor knows the action you want them to take and why it benefits them.

The landing page design must be simple and on-brand, so you don’t confuse or distract the prospect. We utilize expertly designed and written copy, custom designs, multivariate testing, and SEO best practices to ensure your landing page moves your prospect along the sales funnel.

Integrate Form Leads with Your CRM Platform

We integrate your landing pages with your CRM, like Salesforce or HubSpot. When a prospect takes action on your CTA and decides to receive your value offer, the lead magnet pulls the data they enter directly to your sales funnel, where they start the client journey converting them into a client.

You get an easy-to-manage dashboard showing you where the prospects are in your funnel and when they drop out or convert during the process. We’ll monitor everything in real-time, tweaking the funnel content strategy to optimize conversion.

Custom Landing Page Development

Our design team offers you the following with our professional landing page services.

• Get a custom conversion strategy and landing page design.

• Launch responsive landing pages for desktops and mobile devices.

• Integrate your leads forms and prospect database.

• Run conversion and split testing campaigns.

• Sales conversion copy.

• Conversion tracking code for all landing pages.

Our premium landing page design services help you create, build, and test your landing pages for conversion, helping you capture more leads, sales, and revenue for your real estate business.

Professional Design

Our real estate marketing packages include template design using your brand colors, font, and images. We design CTA buttons and build customized pages that drive conversions.

Professional Copywriting

Our professional digital copywriters write and optimize your landing page to make your pages stand out, read well, and convert.

Professional CRO Testing

We will create several iterations of landing pages and spilt-test them to see which offers the best conversion rate for your campaign.

Custom Campaign Optimization, Analytics, & Auditing for Real Estate Companies

Research shows 95% of analytics implementations are full of errors. The list is endless, from incorrect installation of tracking snippets to setting the wrong goals and conversions, including duplicate traffic, spam, or tags that fail to fire. You can rely on us to resolve these issues with your website.

You need to know that many "professionally configured" dashboards display false or skewed data. Fortunately, our engineers and data analysts are Google Analytics certified, and we know what to look for when auditing your site performance and design. With Generation One on your side, you get data you can trust.

Our Google Analytics Implementation Services

We offer you a complete suite of Google Analytics services. Our team has years of experience, and we're on top of the move to the GA4 platform. We understand how to build and monitor campaigns, creating effective dashboards that monitor your campaigns in real-time.

Cross Domain, Sub Domain, and Rollup Tracking

We provide cross-domain measurement, enabling Google Analytics to see your sessions on related sites in a single session. This implementation works on sub-domain websites.

Effective Campaign Monitoring and Tracking

It's crucial to track marketing initiatives properly. Whether you have a display, paid search, or affiliate marketing campaign, by link tagging destination URLs, you allow Google Analytics to report on traffic sources accurately.

Goal Tracking and Goal-Driven Sales Funnels

Whether it's lead generation, user engagement, membership signup, or conversions, Goal Set Up and Funnel Development is the foundation to improving your ROI. Generation One works with you to determine the best implementation of goal-tracking standards and parameters to meet your campaign objectives.

Advanced Audience Segmentation

Segments let us analyze and isolate data subsets to examine and respond to business trends in the local real estate market and industry. We also use segments as the basis for building and targeting audiences.

Custom Reporting

Our custom reporting gives you leverage over metrics and dimensions available in Google Analytics. We curate them in meaningful reports that we deliver to you regularly.

Enhanced Conversion Rate Optimization for Real Estate Companies

With Generation One, you get a team ready to take your conversion rate to a higher level of success. Reach out to us, and we’ll arrange a discovery consultation to find out how we can help your real estate business grow online.

Improve Campaign Performance and Boost Conversion

You're missing out on effectively reaching your target audience if you don’t have a conversion rate optimization (CRO) strategy. Effective conversion rate optimization addresses the on-page and off-page processes causing your visitors to take action on your landing pages and lead magnets.

Suppose you want your prospects to download a free eBook, complete a lead generation form or convert to paying clients. In that case, CRO ensures every element of your site and marketing strategy acts in concert to bring prospects closer to your desired outcomes.

Scaling Your Online Real Estate Business

• Are you frustrated by the lack of measurable results with your marketing?

• Are you continually pumping money into digital marketing but don’t know if it’s working?

• Have you spent thousands of dollars on digital marketing but have no leads?

• Have you hired a digital marketing agency but didn’t receive results?

We challenge you to reach out to our team right now. Generation One will turn your online marketing campaign around. We’re confident we’re the team that will bring real value to your real estate business.

Work with World-Class Talent and Build Your Revenue

We’re real marketers. We design and build creative digital campaigns, breaking down barriers between sales, marketing, and success using proven technology solutions.

• We’ll bring you more qualified leads.

• We’ll improve your brand awareness in the market.

• We’ll enhance your digital presence online.

• We’ll improve your organic search ranking.

• We’ll increase your company revenue.

• We scale with your business growth.

We understand many real estate businesses waste significant resources on their digital marketing campaigns without seeing the results they desire. With Generation One, you get a team that delivers results for your company.

We’re confident we have the team and the strategies to take your real estate business to the next level of success. Even if you’re competing in a saturated, competitive market, we’ll give you the platform you need to stand out to your audience online and close more deals.

We can show you what’s possible, but we can’t force you into taking action. That’s on you.

All it takes is a moment to reach out to the team at Generation One, and we’ll take care of the rest.

What would it be worth to your real estate business to receive a steady stream of qualified leads? How would you feel if you were the leading local real estate agency in your area a year from now? What if you outrank your competitors and take the lead as the number one realtor in your area?

Generation One can make that happen.

But we can’t do it if you never reach out to us. Contact our office, and our team will get back to you to start the discovery process. We’re confident you’ll realize you made the right choice when you sit down with us to discuss your strategy.

Reach out to Generation Pone today and book your free consultation with our team. We promise you it won’t cost you anything but your time.