Perfect Event Marketing Agency for Your Brand.

Do you need an event marketing agency to take your next event to the next level? Reach out to Generation One, and we'll make your event a success.

Generation One – A Global Event Experience and Marketing Agency

As a top-rated event marketing company, Generation One offers a comprehensive solution for reaching your target audience and filling your event venue with the right people.

Whether you're organizing a live, virtual, or hybrid event, Generation One has the marketing team you need to promote your event to your audience effectively. We'll help you maximize your attendance, lead generation, conversion, and post-event marketing opportunities.

We specialize in building event marketing campaigns that create human connections online and offline. Regardless of the delivery of your marketing message, we'll create powerful marketing tactics that fill your venue and meet your expectations.

Generation One brings you your complete event marketing solution with an experienced, professional team backed by real-world results and testimonials.

Generation One – What We Do

Generation One is a comprehensive marketing team specializing in digital solutions for companies, brands, influencers, and small businesses. We work with the smallest to largest companies, giving them digital marketing solutions that provide proven results.

We'll get you more leads and conversions while optimizing every aspect of your digital marketing strategy. We have decades of combined experience in marketing live, digital, and hybrid events for our clients.

We understand the right strategies to use, and we'll work with your budget to keep your event on track to success.

Let the team at Generation One show you how we can pack the house at your next event. We offer you the following event marketing services, contact our office and speak to one of our consultants for more information on how we can make your next event a success.

Strategy and Discovery

We'll create a custom marketing strategy based on your business goals and directives. We have an extensive discovery phase where we get to know what your event offers, your marketing team, and what you expect from us as your event promoter and marketing partner.

Planning and Design

After we know what you want from your event, we get to work devising a custom marketing strategy to suit the dynamics of your event. Whether you're hosting an online seminar or opening a new retail store at the local mall, we'll help you generate interest and attendance in the right markets.

Execute and Promote

After we complete the strategy, it's time to execute. We issue you reporting on our progress, keeping you up to date on your campaign goals.

Generation One Event Marketing Experiences

Generation One is the event marketing specialists you need to handle your event promotion. We offer you marketing for live, virtual, and hybrid events. Each event has special needs, and they require a unique marketing strategy to achieve the expected results.

Some marketers feel that marketing a live or virtual event encompasses the same marketing components. However, the reality is that marketing a virtual event is very different from a local one. With Generation One, you get a team with the experience you need to succeed in your virtual, live, or hybrid event.

We have the tactics you need for a holistic strategy that draws attendees to your booking forms. Generation One will make an impact in your market, pushing your event in front of your targeted audience. Here's what we can offer you for any type of event.

Virtual Event Experiences

Many companies and brands are shifting to virtual events to replace the need for physical locations. Virtual events come with many advantages over traditional live events. The role with virtual events is to give the attendee the same experience they would expect at a live event, but without the direct sensory experience of attending a physical location.

However, you have a much larger audience to market to since you don't have to worry about the logistics of hosting the event at a physical location. We can help you sell and promote your online virtual event to a global audience and all the right markets.

Our targeted campaigns help you get more attendees and more data out of your event marketing. We'll increase the number of qualified leads to your magnets and enrollment forms while monitoring your search traffic.

We issue you full reporting on your campaigns, showing you the growth metrics that matter to your event.

Live Event Experiences

A live event is very different from a virtual one. It offers a more immersive experience for the senses, which you can't get with a virtual event. However, you have limitations on your audience size due to event venues.

Live events require a local marketing strategy for people in your target market. Generation One uses local marketing strategies to get you more attendees from around the venue area. Our local strategy works through social media and Google, giving you more opportunities to capture an audience from different traffic sources.

With our live event marketing services, you have the opportunity to grow your reputation and branding in the market while simultaneously promoting your event.

Hybrid Event Experiences

The hyper-connected world and the power of the internet now make it possible to launch hybrid online and live events. It's a great way to expand your audience and get more attention on your event from audiences around the globe.

Hybrid events allow you to benefit from data collected before, during, and after the event. Generation One will create hype around your event, manage the PR and media during the event, and retarget your audience, prospects, and leads after the event is over.

Our highly flexible and connected hybrid event marketing campaigns utilize dynamic and personalized content to create a unique marketing experience for your audience and your brand. Reach out to the team at Generation One, and we'll do whatever it takes to make your next event a success.

Generation One – We Bring the Audience to Any Event

If you're hosting an event, choose Generation One as your event partner. We bring you a holistic range of marketing services that get more qualified prospects attending your events. Our marketing techniques work in all industries, from finance to trade.

Whether you're promoting product launches to power-player dinners or a luxury fashion show, the team at Generation One will make sure it's an event to remember. We handle every aspect of the event marketing strategy, giving you a hands-off experience.

We take care of the marketing while you take care of the event. We want our clients to relax and let us deal with getting people to the venue. Some of the events we cover with our marketing services include the following.

• Trade shows.
• Business events.
• Personal development seminars.
• Product activations and launches.
• Music festivals.
• Special events.
• Fashion Shows.
• Fundraisers and galas.
• Meet and Greets with influencers.
• Speaking engagements.
• Red carpet events.

Generation one services all industries, bringing you a holistic range of cost-effective and custom event marketing services. Contact our office, and we'll walk you through what we can do for your next event.

Generation One does it all, from product launches to seminars and conferences. Here's what you'll find in our lineup of event promotion services.

Product Launch Event Marketing Services

Is your business or e-commerce company unveiling a new product range? Maybe you're changing your brand identity or strategy? Over the years, we've helped thousands of companies launch products with events designed to attract attention to their product range and build their brand.

We'll help you tell your brand story to your target audience through our impactful marketing strategies for your product launch event. Whether you're planning an external or internal rollout, going with a live event, or a virtual or hybrid launch, we'll work with you to make it happen.

Our team will market your event, bringing your brand to life with your target audience. It's our goal to create marketing that matters, leaving your prospects with a memorable experience that has them attending your launch.

Our marketing serves the purpose of making a powerful first impression with your target audience. We'll build the hype around your product launch, getting more attendees to your live or virtual event and more conversions on launch day.

Every brand wants sales to hit the ground running when they launch a product. With Generation One, you get a team that draws qualified buyers to your launch, giving you the best chance of converting if you create enough intensity in the product during the launch.

Digital Event Marketing Services

As the digital era unfolds, companies see the importance and convenience of hosting virtual events. A virtual event can help your business achieve the same goals as a live event and more when done well.

With Generation One, you get an experienced digital marketing team pushing your event. We have experience in guiding qualified traffic to your event website. We build awareness of your event in your market using social media and email marketing strategies, ensuring that you get as many eyeballs on your event as possible.

We can help you with your promotional strategy for your event, as well as techniques involving the after-event sale of merchandise and exclusive content. Our in-house digital marketing team mixes talented and skilled marketers, designers, and SEO specialists.

Our goal is to create a campaign for your event that's data-driven and digitally progressive. We'll ensure we push the boundaries on what's possible for your event marketing strategy. We'll engage your audience on social media and drive your hashtags through the market.

Press and Influencer Event Marketing Services

Influencer meets and greets, and pressers are opportunities for influencers to grow their brand and business. If you're an influencer announcing a collaboration event or special event, speak with Generation One. If you have the right audience and following, it's possible to benefit tremendously from that audience.

Influencers with thousands of followers have the chance to launch events to sell products, promote other brands and services, or other models that draw income from their following. Influencers also understand the importance of marketing.

With the right marketing team behind you, you can sell anything online. With Generation One, you get a tailored event marketing solution for your influencer campaigns. Let us promote your speaking engagements, live performances, and special events using our proven marketing strategies.

Generation One understands that, as an influencer, you are also a brand, and we'll treat you as one – promoting your brand across a multichannel strategy that builds your following, ensuring the success of your influencer events.

Conferencing and Seminar Event Marketing Services

If you're planning a seminar or conference, contact Generation One to handle your event's marketing. We work with workshops and conferences of all sizes. If you're a small company or a corporation, we have the right strategy to promote your event.

Whether you need 10,000 people in the audience or a few hundred, we can market your event to the right audience and fill the venue. We'll help you build hype around your event and promote your pre-event ticket sales.

We have options for tactics like discounting strategies, and we'll also collect all the data on your event attendees for retargeting campaigns after the event ends. Suppose you're selling products or services at the event. In that case, we can create content strategies giving your audience teaser trailers of what to expect when they attend, building attention and anticipation in your audience.

A conference offers you the opportunity to capture the attention of your target audience, and it's a great selling opportunity. However, it won't make a difference if no one attends your event. You need a team that knows how to fill your venue and get people in seats.

We help you with all the marketing up to the day of your event, during the event, and post-event. Our team has strategies to help you optimize lead collection and conversion before, during, and after your event.

We can help you market any conference or seminar with tailored solutions built around your needs. Some of the conferencing and workshop event services we offer include the following.

• Virtual or hybrid conferences.
• C-level executive events.
• User conferences.
• Company and investor meetings.
• Power-player conferences.
• Personal growth conferences.
• Educational conferences.
• Corporate events.

Trade Show and Mobile Event Marketing Services

Trade shows and events need thousands of visitors walking through the doors during the event duration. Whether you're hosting a single-day or multi-day event., we'll help you get a record attendance. Trade shows are exciting, and we can assist with marketing shows in any industry, from heavy machinery to weddings.

We'll engage the minds of your audience before the event date, giving them an idea of what to expect from attending. We use carefully-placed CTAs to ensure we catch the prospects at the most emotional times during their visit to your site.

The result? More bookings for your event and better awareness of your event in your target audience. From 1,000 to 1,000,000 sq. ft., exhibits or trade shows, we design innovative marketing strategies that deliver real value and impact to your event.

Our team also takes a data-driven approach to collecting prospect and visitor information around the marketing campaign for your event. We understand that an event is merely a lead-generating tool for your business or event company. We'll help you harvest all the data from your visitors, setting you up for use in retargeting campaigns at later dates or future events.

We treat every client as a unique opportunity to test our skills and deliver on our promises of the best marketing campaign for your event. We understand that every client has individual needs and objectives for their marketing campaign. We'll build you're an effective strategy tailored to your target audience.

With a company culture of "making it right,"—you can rely on Generation One to deliver world-class event marketing strategies that work.

Activation Event Marketing Services

We provide our clients with a full-service event marketing solution from concept through to execution. We work with brands and companies activating new product lines or services. We can help you activate your market and prepare them for your upcoming activation event.

Activating a brand with a special event is a great way to get your business off the ground with a bang. However, you need to ensure that you have the best event possible, or it could end up doing damage to your brand rather than promoting it.

Having half the turnout you expect to your event puts a wrench in your marketing and promotional plans. With Generation One, you get a team specializing in promoting activation events for brands. We take a systematic approach to our marketing strategy to meet your event goals and audience targets.

Whether you're planning a high-profile, globally attended five-day conference for tens of thousands or a more intimate, high-level VIP brand activation for 1,000 guests, we'll market your event to the right audience and with the right strategy designed to create curiosity and interest in your prospective attendees.

We are an interdisciplinary team of creative marketers and storytellers with the goal of creating a tailored digital marketing strategy for your brand activation event. We integrate digital marketing solutions to amplify attendee bookings and inquiries, allowing brands to reach as many customers and prospects as possible after activation.

We use interactive campaigns to increase engagement in the market and within your target audience before, during, and post-event.

Retail and Brand Event Marketing Services

Retail stores planning launch events or promotional days can rely on Generation One to build brand awareness and interest in your event. If you want to alert your market to your Black Friday sale, a new store opening, or the launch of the latest Nvidia graphics card, Generation One can help you reach your target market.

We work with online and offline retailers, providing event marketing solutions for digital and physical events. If you're cutting the ribbon on your new store downtown, Generation One will have people live at the ribbon-cutting, ready to run through the doors to your store.

If you're an e-commerce entrepreneur, we can help you launch a digital store and capture a market. Contact Generation One, whether you're a restaurant promoting your opening day or a high-end fashion brand promoting your new show. Our team will create a tailored marketing strategy to get attendees to your event.

We generate consistent results for our clients, packing out their events. Our success stems from our proven marketing process involving every step of promoting your event to your target market. We utilize a suite of tactics to get your event in front of as many people as possible before you go live.

Our marketing process is the result of years of refinement. We start every client engagement with a discovery process that unpacks your needs and goals for the event. We want to understand what you want to achieve from the event and your goals and targets.

Every event is different, requiring a unique approach to the marketing strategy. We do so through several channels when we launch your event campaign, giving your event the maximum amount of exposure possible.

Social Media Marketing for Events

We'll set up landing pages for your event and drive traffic to them through social media marketing. We create content and work with your branded content to promote your event to your target market. We work with both organic and paid strategies through social media platforms.

We'll utilize tools like Facebook and Instagram ads to promote your event. We also look for micro-influencers in your niche and connect with them to promote your event. Generation One creates a customized social marketing strategy based on your budget and your requirements.

Social media marketing is one of the most effective and low-cost strategies for capturing more attendees for your event. The team at Generation One has plenty of experience in creating custom social media marketing strategies for companies.

We can work with your exciting marketing division, helping you get better results out of your social media marketing efforts for your events. We're experts at executing, monitoring, and refining Facebook and Instagram marketing campaigns.

We track all metrics for our campaigns, providing you with accurate reporting to show you the growth in your attendance as the strategy unfolds.

Paid Promotion Strategies

Generation One uses PPC (Pay-Per-Click) marketing strategies to promote your event to the right audience. These strategies give you a different approach from organic marketing tactics. You'll see immediate results through our careful placement of ads on the search engines.

Our PPC tactics boost your marketing strategy, giving you immediate traction for your event with your target audience. We create the ads, or we can work with your existing marketing materials. Going with organic strategies is fine, but it takes a while to boost your organic search ranking online, and we might not have the time for that on short notice.

We can work with your event marketing budget to include PPC strategies for marketing your event. We'll push your event through Google's PPS channels, monitoring all your spending and conversions, issuing you with a full report for the campaign.

Paid promotional strategies offer you the fast track to filling out your event venue. However, you need a team that knows where to spend your marketing budget effectively. We believe in offering our clients an entirely transparent billing process, and we'll ensure you know where you're spending your marketing budget.

Email Marketing for Events

Our landing pages for your event feature carefully positioned CTAs and lead magnets that capture as many prospects' details as possible. We send those leads into your sales funnel, pushing the prospect through each stage of the funnel until they are ready to commit to attending your event.

Our email marketing tactics have high open rates. Our marketing work attracts qualified prospects to your lead magnets and sales funnels, improving conversion. Email marketing is one of the most effective forms of digital marketing, and with the right sales funnels and content strategy, it's a great way to increase conversion.

Our email marketing services take your prospect through the process of securing them as a visitor to your event. We'll provide well-thought-out content to your prospects that increases conversion, placing your CTAs at the right stages in your sales funnel.

Our email strategies help you build your list, giving you further marketing opportunities after your event ends. Retarget your attendees and leads for future events, product launches, or anything to do with your business strategy.

Sourcing Sponsors

We can assist you with sourcing sponsors for your events in your target market. Sponsors are important for helping you absorb the costs of your event. Adding sponsors to your event marketing materials also helps to inspire confidence in your target market.

If the prospect recognizes the sponsor, it attaches its branding and market authority to your event, improving attendance. We identify the right sponsors in your industry and do the outreach required to land you the sponsorship.

Every industry has sponsors looking to invest in events they feel are worthy of funding. However, you'll need to package what the sponsor can expect to achieve as a return on their investment. We specialize in putting together sponsorship packages displaying the benefits of collaborating with your brand for your event.

We can also arrange side marketing strategies for your sponsors, ensuring they get every reason possible to invest in your event.

Generation One – We Track the Results of Your Event Marketing Campaign

Working with Generation One inspires confidence in our clients. We realize that the months, weeks, and days leading up to your event are an exciting but stressful experience for you. Will you achieve the attendance volumes you want? Will you get the conversion you're expecting? Will everything go off as planned?

We aim to take the stress and hassle out of the marketing process for you. You'll understand exactly where your event is in terms of attendance through every step of the marketing journey. We issue you with comprehensive reporting showing you the attendance for your event at every stage of the strategy.

With Generation One, you get metrics that show you where you are in your marketing strategy and what to expect with your event attendance results. We tweak and adjust campaigns until they attract as much attention as possible in your target audience.

Our event marketing objectives help guide our strategy, creating a baseline to determine your event ROI. Here are some of the metrics we use to define event success.

Alignment with Event Goals

We start by unpacking your event goals during the discovery process. We need to tie all your event goals to your company directives to achieve what you want through your event marketing strategy.

Our event marketing team aligns our strategy and tactics with your existing marketing activities and your overall objectives.

Attendance

The first metric that every company or brand wants to see is their event attendance. With a packed house, you'll know that every dollar you spent on your marketing campaign was worth the return.

More attendees lead to more event buzz and more leads. We analyze the growth of attendees throughout the marketing phase, ensuring that we keep the attendance figures growing the entire way through the process until the day of the event.

Media and Social Impact

Throughout your campaign, we keep a close eye on social media metrics to get eyeballs on your event. We create hashtags for your event, collaborating with influencers in your niche to spread awareness.

We examine your social media traffic, looking at engagement metrics like new followers, likes, shares, comments, and click-throughs on links.

Lead Generation and Revenues

If you're hosting an event to generate leads or revenue, contact the team at Generation One. We can create custom marketing plans designed to cater to your company and event objectives.

Generation One is a premium, full-house event marketing company. Our goal is to create brand moments that your audience remembers forever. We want your event to pop online, creating a frenzy in your target market. By the time we finish with the marketing, your event will be the most anticipated of the year.

You need a team that can get your event in front of the right people. We'll make good use of your marketing budget, targeting your ideal attendee persona through our marketing tactics. We use a full range of tactics in our strategy to get your audience in their seats at your event.

Our creative and systematic approach to marketing your event is what makes the difference between a successful event and a flop. With Generation One, you get a team that understands the mechanics of promoting your event to the right people.

The result is a better quality audience at your event and more engagement. Your audience knows what to expect, and they're ready to help you achieve your event goals.

Contact Generation One, and We'll Discuss Your Next Event

At Generation One, we get a thrill from strategizing ways to promote your next event. We want your event to be our next success story, and we have a team dedicated to giving your event the best possible chance of selling out.

We use proven marketing practices to drive your event into the market, capturing the attention of your target audience; we market your event using multichannel strategies, using social media, PPC, partner websites, influencer tactics, and more.

With Generation One, you get a team with experience marketing your event. We've worked with events for businesses, private persons, organizations, non-profits, and many other people looking to optimize their event results. We're confident we have the right strategy to pack the house at your event.

Contact our offices and speak with our consultants. We'll schedule a call with you and your team where we can unpack your vision for your event and show you what's possible with our marketing services.

We're sure you have a few questions about our event marketing services. See if you can find the answers you need in this FAQ. If you don't find what you're looking for, contact our offices, and we'll talk about your marketing requirements for your next event.

Q: Why use Generation One for my event marketing?

A: If you're hosting a live or virtual event, you can rely on Generation One to promote it to your target market. We'll fill every seat in the house and make your event a roaring success. For the best chance at achieving your event goals, you need a team that understands your event and the targets you want to accomplish with your marketing.

To create a successful event, you need to attract the right participants, select the right venue, create interest, and maximize the number of attendees. We work with you to understand the needs of your attendees, building a marketing message with a voice and timing that resonates with your target audience.

Q: How long do I need to market my event?

A: It takes some time to build results for your event. If you want the biggest audience, we need the longest lead time possible. Most of our clients require a three-month promotional period. However, we can extend this to four or six months. It depends on the size of the audience at the event and the size of your market.

Typically, physical events require a longer promotional period than virtual events. With physical events, you're marketing to a specific geographic location. With a virtual event, you can make your event available across the globe, extending your audience and the number of attendees you can host.

Reach out to the team at Generation One and speak to our friendly consultants about the timeframe for your event and what you can expect from our services.

Q: Does Generation One handle everything to do with promoting my event?

A: Yes, Generation One is a full-house event marketing service. We handle everything involved with promoting your event to your target market. Our discovery phase ensures that we understand your event and what you want to achieve with it.

We design a custom marketing strategy targeting your ideal event attendee persona. Our proven tactics push your event in front of your targeted audience on social media and through other digital platforms. Our use of email marketing and PPC strategies will have people flocking to your event.

Q: Does Generation One work with small or large events?

A: Generation One works with any event, anywhere in the world. We offer event marketing strategies for the largest conferences and the smallest boutique events. Whether you want to pack 100,000 people into a stadium, or you have a marketing class you wish to promote to a niche audience, contact the team at Generation One.

We design bespoke marketing strategies that bring the audience to your event. With Generation One, you get a team with proven tactics for your marketing strategy. We'll fill every seat at your event and get you the crowd you deserve.

Q: What kind of budget do I need for my event Marketing?

A: It depends on what you want to achieve with your event. We work with companies, brands, businesses, and speakers, and everyone has different needs. If you're planning a 10,000-attendee conference, your marketing requirements will likely be far more intensive than a private speaker looking to market an event with a 1,000-attendee capacity.

We work with you during our discovery phase to determine your expectations for the event and the budget you have to work with for securing attendees. Each event is different, and we'll work with you to tailor your marketing strategy to your requirements.

Q: How do I start with Generation One?

A: By now, you have a clear idea of the event marketing services we deliver and what we can do to ensure the success of your next event or function. However, we can't force you to take action – that's up to you. When you're ready to work with the best event marketing agency, give our offices a call.

We'll have someone arrange a consultation where we can get to know your event and your expectations. Reach out to Generation One, and we'll do whatever it takes to make your event a success.