Targeted Travel Marketing to Drive More Visitors to Your Travel Site.

Marketing is an essential part of any business. And it’s one that can be especially difficult for travel companies.

The rise of social media and the internet has made it tougher for these companies to reach their customers.

But there are ways to make your marketing more effective – and Generation One is here to help you do just that.

Generation One is a digital marketing agency that specializes in helping travel companies reach customers through new, innovative channels like social media advertising and organic marketing.

Generation One is a travel marketing agency that specializes in helping companies to build their brand through travel content.

Generation One provides a wide range of services including: travel blogging, social media marketing, and organic search.

Get more travel leads and bookings on complete autopilot with better strategy and execution 

Travel marketing and advertising for any travel agency, rental service, hotel, hostel, resort, destination operator or anyone or entity looking to grow their business. 

On this page, you will find everything you need to know about travel marketing and advertising as a travel business owner or operator. 

Marketing and advertising for any business in the travel industry – anywhere – is extremely easy. 

Everyone wants to get away for a little bit to escape the stresses of everyday life – and to enjoy some much needed (or wanted) relaxation and fun. That is why travel marketing and advertising are intrinsically easy – when things are done right, and you use effective mediums. Because, at the end of the day, the offer and product are both simple – and people want (and some would say need) what you are selling.  

It is just a matter of logistics, how you package your offer and finances. 

Everyone wants to travel. It is engrained in us to want to discover what the world has to offer – different cultures, people and amazing/life-changing experiences. When it comes to marketing or advertising your travel packages, all you have to do is highlight the special elements of your offer and destination in your creative – the people/locals, tourist attractions, unique experiences, food, culture, local entertainment and community experiences, etc. – and you will be very successful.   

 We are a full-service digital marketing agency that can do, gather and put together everything you need to effectively market and/or advertise your travel offerings on the internet. Regardless of who you are and what travel services you are selling or offering – we can help you out a ton.  your travel offerings on the internet. Regardless of who you are and what travel services you are selling or offering – we can help you out a ton. As we have highlighted above, travel marketing or advertising is not complicated. It is about creating offers that are irresistible and real – and putting them up where travelers are looking and searching. That is what we do best.  

We help businesses in the travel industry (and elsewhere) communicate effectively on the internet, develop a holistic strategy that puts them everywhere their consumers are – and ultimately, make money with their marketing and advertising.  

If this sounds interesting or awesome to you, give us a call today. We will craft the most holistic and a near-perfect digital marketing strategy for your travel business.  

We can help any travel business grow with digital marketing. 

Airlines 

Car rental companies 

Hotels 

Rental companies 

Destination marketing organizations 

Ferries and cruises 

Retailers  

Marketplaces 

We specialize in travel agency marketing and advertising. 

If you own or operate a travel agency in any city or region (or anywhere), give us a call today, we can assist you in developing the perfect travel agency marketing plan and program for you. Your travel agency marketing plan will incorporate and include a travel search plan, a travel organic social and social advertising plan, and finally, a travel content creation and production plan.  

Travel niche marketing and advertising. 

It does not matter if you target the wedding niche, family vacationers, adventure seekers or any subsect of the leisure travel market, we can help you dominate the niche. We love niches. The money is in the niches. If you are a niche travel business or operation with a clear target market, reach out to us, we can do awesome things together.  

When it comes to travel marketing and advertising, the mediums you choose to push your offers are extremely important for success. If you choose mediums that people are using to search for (and find) travel services, experiences, packages and offers, then you will be successful without being a crazy expert. You simply have to be in front of your target consumers when they are looking for you and where they are looking for you. Here are the mediums that we find to be most effective for travel marketing and advertising – and how to go about using them to effectively market or advertise your travel services.  

Travel search – the holy grail of travel marketing in our opinion. 

The leisure travel market is huge. And, it is continuing to grow at an exponential rate – valued at 1006.5 billion in 2019 and expected to reach 1737.3 billion by 2027 (registering a CAGR of 22.6% from 2021 to 2027) according to Allied Market Research. 

A lot of information and money that flows from the top and through the whole ecosystem is transferred from one party to another online – when it comes to travelling and the travel industry. And, a lot of this activity starts on a search engine like Google.  

Leisure travelers do not necessarily travel a lot – just one or two trips (local or international) yearly. But, when they do or are planning to, regardless of their familiarity with their destination, they do a ton of research into every destination they visit.  

Searchers and travelers are searching for new destinations, potential hotels, local car rental services, things to do while in a certain region or place, unique experiences, restaurants, local attractions, shopping centers and marketplaces, shops, local businesses, bars, nightclubs, events, and anything else that they can find to help them make the best decisions for themselves, their families, partners and loved ones (and friends and acquaintances).  

This means that if you are a travel business owner or operator, the first thing you must figure out and perfect within your marketing strategy is your organic search marketing. You need to figure out how and where you will position your offers in front of searchers when they are looking for travel information, services and help booking vacations. This is where we begin. We begin out travel marketing strategy by perfecting your companies search strategy. We will develop strategy to maximize your company’s visibility on Google search and other major search engines.  

Then, we will go out and execute the strategy for you. We will go out and design and create the content you need, source the backlinks and connections – and build the relationships you need to increase your reach on the internet and secure top rankings – and execute everything else (website and/or non-website) your company needs SEO wise.  

We know SEO. We are SEO maestros and search engine optimization is at the core of every strategy and campaign we execute. Call us today to help you develop your travel search strategy – or for help developing a holistic travel marketing strategy that incorporates travel search perfectly.  

Travel search advertising. 

We can also help you with travel search ads. Give us a call to inquire about our travel search advertising services and capabilities.  

Social marketing for travel businesses. 

The second pillar of travel digital marketing is – travel social marketing. Social media has completely changed and flipped the travel industry. Cool experiences and travel destinations are being shared on social media at the speed of light. Travel is huge – on social media. Content creators and businesses are effectively showcasing travel services and destinations. It is no longer a secret. The only secret nowadays is how to do travel social marketing and advertising correctly. That is something we do well – so, we can assist you with this.  

We can help you produce and organically or inorganically distribute content for and on social media. We can also help you with organic social media marketing, influencer marketing, paid social media advertising and more. Anything you need to succeed on social – we can provide. 

Just give us a ring – you know the deal.  

Tourism Website Design 

When it comes to digital marketing – a strong argument can be made that the most important thing that you must get right is the look and feel of your website. An awesome website that converts well is worth its weight in gold to any digital marketing operation. Especially – a travel digital marketing project.  

We are masters at creating digital web experiences. Let us help you build an effective website or web portal that will effectively attract search engine traffic, convert visitors into leads and customers – and make you returns on advertising (and give you returns on your ad spend) spending.  

Content creation and marketing for travel businesses 

Creating and distributing travel content for content marketing and lead generation purposes can be extremely difficult – even for experienced travel marketers and travel agency marketing companies.  

Lucky for you, we are effective and seasoned content producers and production experts. We can handle everything about your content production – from pre-production activities such as casting to final edits.  

We can also help you with every aspect of your content marketing strategy – from content schedule creation to content distribution.  

It could not get easier than this. Give us a call today for help with travel content creation and marketing.  

Understanding this will make travel marketing and advertising very easy.  

The journey a traveler takes from their initial searches to finally being physically in a location is important and understanding it will help you market your travel services better. It will also make things easier. Here is what we believe the average traveler experiences: 

Dreaming: This is the first step that an average traveler takes. This is where a traveler is searching for destinations, hotels, places to visit, things to try, places to eat and more. This is phase where things are in motion, but nothing is set in stone. This is where you will need to do a lot of convincing about your offers and why a traveler should choose you.  

Organizing: At this point, the traveler has made concrete decisions. He or she has set destinations or a destination – and now, he or she is planning the vacation. Hotels and accommodations are being chosen, activities considered, attractions selected, budgets planned, etc. Again, there is plenty of opportunity for you to sell your offers and packages here – in this phase. You just have to be clever and select the right places to put your offers – and perfectly place them there. We can help you with that.  

Booking: You have either won or lost a customer at this point. At this point of the journey, things are booked and set in stone. You do not have any opportunity to change things at this point with marketing or advertising.  

Experience: At this point, they are with you. They are at your hotel, resort or location – and experiencing what you have to offer. This is where the quality of your service and the amount of value you provide is marketing – in a unique and special/cool way.  

People love to talk to others and spread good news about their experiences. This has been accelerated and ignited by social media. Now travel stories, videos, experiences, ideas, recommendations and news spreads like wildfire. So, if you do an amazing job and offer a phenomenal experience, people will help you market your travel services and products for you. Sometimes completely free of charge and organically.  

This is what travel marketing and advertising is all about. And, we want to help you effectively practice it. That is why we want to help you develop a comprehensive digital marketing and advertising plan. All you have to do is give us a call today or email us somehow (through our contact page or other forms pages on this website) to book a free consultation and appointment. That is it. So, what are you waiting for – go and do it.  

Digital travel marketing and advertising are both bloody competitive 

There are many travel businesses everywhere – and many destinations competing for the attention of leisure and business travels. You must work very hard to differentiate your offers and set yourself apart from the crowd. Effective digital marketing in the travel industry and any other industry for the matter is done with great content – and by placing the right offers in the right mediums.  

If your travel business just hasn’t quite figured out travel digital marketing or advertising yet, give us a call, we can help you do just that.