Creative & Growth Focused Roofer Marketing to Grow Your Business

Professional roofers are always looking for new and creative ways to advertise their business. This is because they need to stand out from the competition and make sure that they are being seen by as many people as possible. One way that they can do this is by using marketing strategies that are more creative than their competitors.

Roofer marketing should be a mix of traditional methods, such as flyers and advertisements, with newer techniques such as organic search marketing and online marketing.

We will get you more leads for a cheaper CPL with a full-fledged (and multi-pronged) digital marketing plan than other lead generation companies, digital marketing agencies and home improvement websites can 

Listen, being a roofing contractor is very hard. Margins can be very tight and great jobs and contracts are hard to come by if you do not have connections or a solid reputation in the community. Luckily, the internet has equalized the playing field and made it easy for your best leads to find you. The only thing is, these leads always land on big home improvement websites and well-funded (and extremely powerful and resource rich) platforms that charge an arm and a leg to top roofing contractors (and roofing companies) like yours for the information that these awesome leads (that need and want you) provide them. If you are in a position like this where you are paying an arm and a leg for roofing contract leads or where you do not have a predictable, easy to manage and profitable system for generating new leads and winning new contracts/jobs, you must give a digital marketing agency company like ours a call today. We can help you devise, plan and create a system that will consistently deliver to you the hottest roofing contract leads and jobs without fail – every single month. We will help you build a formidable and long-term machine that will turn your company into a community staple.  

Digital marketing for roofers and roofing companies 

Listen here, the internet and technology provide an endless number of opportunities and platforms that your company (or business) can strategically and systematically use to reach potential customers, connect with them to become paying clients and generate insane amounts of roofing sales (and contracts). If you can figure out digital marketing for your roofing business, you can build a roofing company as big as you want (and desire). That is the holy grail of marketing for roofing companies nowadays.  

Before you go out and start testing ads on Facebook or testing Google ads, you must first go out and find a digital marketing agency that has experience with generating traffic and leads for roofers and roofing companies. We say this because you will have a hard time succeeding and dealing with the stresses of marketing for your roofing company alone – and without strategic and execution help from an experienced digital marketing firm. Digital marketing is too hard and changes too fast for you to be able to keep up on your own. Moreover, you will not be skilled enough or have enough data and information to build an effective digital marketing plan for your roofing company alone. And, a solid digital marketing plan is the most important asset you will ever have when it comes to marketing your roofing and contracting business. Before you can go out and drive a ton of red-hot leads, you must have a plan. Otherwise, you will fail. Only a capable and experienced digital marketing agency that knows the roofing (contracting) business will be able to devise and execute a marketing strategy and plan for your business. So, go find one right now. Everything else will fall into place once you are partnered up with a roofing digital marketing firm. 

How we help your roofing business and/or company create a brand and marketing assets that will flood your business with hot roofing leads that need your business 

In order to develop and build your business with digital marketing, you will need to create an awesome brand and reputation, a beautiful and high-converting website that people can use to find out everything they want and need about your roofing business (and that will be a lead funneling machine for your business), and an inbound marketing system that takes advantage of multiple channels (social, search and discovery) to generate tons of traffic (and that can generate a consistent stream of leads for your roofing business).   

The first and most important aspects (because they are the foundational pillars of marketing for any roofing business) with regards to your roofing businesses’ digital marketing is the branding and reputation of said business. To do this, we will do an incredible amount of research into what your target customers want in a roofing company and create a branding plan and strategy to suit these wants (and needs). We will do everything in our power to make sure everything about your branding, story and purpose, and messaging is perfected from a strategy standpoint. Then, we will create, design or redesign all of the branding assets (name, logo, website, etc.) that you will need to succeed online and offline. We will create perfect cohesion and unison between your brand offline and online. 

After your branding and reputation building assets are built and solidified, we can build a marketing machine for your roofing company. We will do everything else needed to turn the internet into a money machine for your roofing business. This means that we will build an amazing website from a functional and design perspective – a website that can bring in (free) organic (and red-hot) roofing leads from search engines and that looks awesome (catches searchers eye and attention, gives them the information they need and that is easy to navigate). We will create a powerful website for your business. One that will look great, feel great (be fast) and provide a great experience to your customers and potential customers. The website will build trust, help potential (and current) customers and convert like crazy. After your brand and reputation, your website is the most important marketing asset you own as a roofing business. We will help you maximize marketing results and revenues with an awesome website that shows your business in the best light possible. A website built by us can help you generate awesome ROI on the investment into the website.  

Once your assets are set in stone and running perfectly, we will turn on your digital marketing system. Turning on, building, tweaking and perfecting your system will take a lot of work though. And, since it will be dependent on a lot of factors (related to your business – specifically), we would rather hop on a consultation call to talk about your digital marketing needs and goals to create the perfect marketing system for your roofing business for you. It will save both parties a ton of time and resources so give us a call today.  

If you want to spend a considerable amount of time away from the core operations and stresses of your roofing company working on your own marketing and will not need our help (in your humble opinion) and just want some roofing marketing tips that you can start using right now, read this. 

Roofing marketing is hard and the industry is extremely competitive, but here are some tips to make marketing for your roofing company a bit easier and more effective.