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Local SEO Guide.
Local search engine optimization is the process of improving the rankings on the search engines for your website and business. Local search engine optimization is a long-term strategy, but this guide outlines an easy way to rank higher on Google right now. Read below to find out more.
Local SEO Services that brings more visitors to your website by making your site more visible in search engine rankings.
If you are a local business looking to skyrocket leads and conversions, increase foot traffic to your business or compete in your city (or local area), you need to seriously consider hiring a local SEO expert – or you need to really figure out local SEO for your business – because it is vital and crucial for connecting with the people looking for your services (in your city). Think about it, what do you do when you are looking for a local service provider in your city? More specifically, imagine that you and your friends are hanging out and all of a sudden, you guys have an urge to try a new (or old/forgotten) experience – you guys want to eat some sushi because you all are craving sushi because you haven’t had it in a while. What is the first thing you will do? It will probably be – whip out your phone and type into the nearest Google search bar on a browser or elsewhere. That is what anyone one will do. In today’s world, people whip out their phone or computer (or tablet) when they are looking for information about anything – especially awesome local services that they can try out or use to solve their problem. After searching on Google for awesome sushi spots in *city*, you will be given a list of top results in said city. You will be fed two results – local snack pack and organic results. Local snack pack results are the results that you see right below ads and right underneath the maps. Organic results are websites of various service and product providers in your city. Both will give you a list of awesome sushi restaurants that you and your friends can visit or order from – in your city.
It does not matter if someone is looking for a plumber in a city, or a video production company in a city, their instinct (and natural inclinations) will lead them to searching on Google. Knowing this powerful behavior can be extremely advantageous and valuable. Think about it, if you are a local business owner, your best customers and red-hot leads are looking for your business on Google. If only you can get right in front of them by ranking on Google. Oh, wait, you can. That is exactly what local SEO is – and what it can do for you. Basically, local SEO is the process of optimizing your website to rank on top of Google so that the people that are looking for the services and products that you provide (in your city) can find you easily.
Although this is basically what local SEO is, putting it to practice is much more complicated than this. Primarily, because of the extremely competitive landscape of any local industry (you know how competitive your industry is – we know you do), it takes more than just knowing about local SEO and what it is to successfully rank on Google. Knowing what local SEO is – is great. But, it will not be the only weapon you need to rank on Google. You need a dedicated local seo consultant (or a team of local SEO experts) to make local SEO work well for your business. This is mainly because the intricacies of local SEO are quite complex and hard to get a grip of – without years of practice and experience. You will need someone (a local seo consultant with awesome skills) to help you wrap your head around every (little and/or big) step your business must take to optimize your website for top rankings – and why you must take these steps.
Secondarily, local SEO is a rapidly changing industry. Rules, algorithms and best practices are always changing and are hard to stay on top of. Google is always working to make your experience as a searcher is the best that it can be – so you keep coming back instinctively (and naturally) to search for services and products on the platform. Sadly (or awesomely – depending on how you think about it), this means that rankings are always changing and one day you can be number one – and the next day, you are number ten in rankings. Awesomely, a team of local SEO experts (like ours) will always be ahead of these changes and the industry so you will never suffer major business catastrophes (massive rank decreases or complete disappearance). We work hard to always stay ahead of Googles major changes – and we work even harder to provide maximum value to searchers so that you will always provide them exactly what they need (and Google will reward you for this). We highly recommend that you consult with a top local seo consultant in your city or country (or anywhere in the world). It does not matter where the local seo consultant is located or where your business is located – you will derive a lot of value from hiring a top-notch and experienced local seo specialist.
If you are looking for a dedicated local SEO consultant to walk you through and systematically guide you to top rankings on Google in your industry (for all the most popular search terms for services and products you offer), give us a call. We will connect you with one of our dedicated local SEO consultants. Or, if you need more firepower and manpower, we will give you unhindered access to our world class team of local seo experts.
Local SEO tips and best practices that you can start using right now if you do not want to hire a local SEO expert or superstar local SEO consultant
Local SEO is extremely unique and has specific requirements. This is derived from the structural nature of results. You are served two results lists when you search for something locally – snack pack and organic results. People browse both separately – and/or together. This means that if you want to capture the maximum amount of leads and attention – and yield/produce the maximum amount of results from local SEO – you need to rank organically and in the snack pack. This is why you have to do certain things that you do not need to when you are looking to rank nationally or globally. Here are some awesome local SEO tips and strategies that you can begin using right now to improve rankings across the board.
- Optimize every aspect of your homepage for your main service and focus keywords. If you are a dentist, optimize for general *city dentist* keywords. Use the inner pages for specific services you offer.
- Create a separate page for each city, product or service that you serve or provide. This will stop Google crawlers from being confused when they arrive on a specific page. It will help rankings a lot. Google rewards websites will clear and simple structures.
- Optimize your meta data (titles and descriptions). This is low hanging fruit. Many small businesses and local SEO companies skip this simple step. You can boost rankings quickly by optimizing your meta title and descriptions for your city and services/products.
- Claim your GMB listing. Another simple and extremely important step that many businesses either skip or think is not necessary.
- Update your name, address and phone (NAP) listings on your website. This has to match the name, address and phone number that shows up on any other website or directory on the internet.
- Add your business to every local business directory that you can find, know of and have access to. Put your business out there so that people (and Google) know that you exist and are ready to mingle.
- Setup your social media profiles – and be active on them. This is the best way of signaling to Google that you are an active institution in your community. It signals to Google that you are a serious establishment that is here to stay.
- Finally, do a great job. Whatever service you provide, do it to the best of your ability. Make sure your employees and partners are always satisfying (and delighting) customers. This will encourage them to leave glowing reviews that will not only boost your rankings – but also help show potential customers (when they are searching for you on Google) that you are the best in your city at what you do. Social proof baby.
These are some of the items that a top local SEO expert can help you implement, monitor, check off, and manage.
Local SEO has evolved and will keep evolving for years to come. That is a fact. This is the main reason why you need to hire a local SEO consultant (service provider or company) if you are a small business owner in America (USA) or Canada. As a small business owner in any city, hiring a local SEO expert is probably going to be the most important digital marketing strategy decision you will make. This is because local SEO, when done right (by a top local SEO expert), will produce mind blowing results. Every major metric and form of success measurement (leads, sales, calls, revenue, etc.) will skyrocket after a top local SEO consultant works his/her magic. Here are the specific reasons why you must seek and hire a top local SEO expert today:
1) They will provide personalized local SEO services that can be hard to match. Massive national SEO companies and major global outsourcing outfits have too many clients to handle – you are nothing but another account under an account manager to them. This is not the case with a dedicated local SEO expert. A top local SEO consultant will give you all the attention and care you need to succeed and grow with local SEO.
2) A great local SEO expert will help you get the word out about your small business in more ways than one. Local SEO, when it is done expertly, is all about building relationships and connections. Relationships and connections that will place your business in local publications and directories that will put your brand in front of everyone in your city. Great local SEO (done by a seasoned local SEO consultant) is much more than just local SEO. It is true marketing – at its finest.
3) Hiring a capable local SEO expert gets you to where you need to be (and where you want to be) as fast as possible. Great local seo consultants know how to get small (local) businesses from where they are currently – to where they need and want to be – as fast (and as efficiently) as possible. When you hire a world-class local SEO expert, you are paying for their expertise to save time and conserve valuable resources. Don’t wait longer than you have to – or spend more than you need to – hire a top local seo expert today. A great local SEO consultant will take you from nowhere (page 2 and beyond) to top 3 (or straight number one) rankings in no time. Do not wait years like other businesses. Accelerate the process and rank in in months – hire a local SEO consultant today.
If your business is not getting any love from Googles very loving crawlers and algorithms, you have not updated your web copy and design in the last couple of years and are looking to update everything for maintenance purposes, you have yet to optimize for those extremely valuable (and huge profit-producing) “near me” search terms, you are not producing the local SEO results and rankings that your business needs (to survive or thrive) internally, or you just don’t want to keep up with (or are finding it hard to keep up with) changing local SEO rules – give a world class local seo consultant (or our team of local seo experts) a call today. Future you (and your future clients/customers) will be happy you did. You will see amazing returns on your investment if you choose the right (and most experienced) local seo consultant for you (and your business).
Our local SEO services are the best
We offer the best and most personalized local SEO services in the world. Our local SEO services are structured and constructed in such a manner that they will produce awesome results for you. We do not have to brag about our local SEO services – the results clients attain by using our local SEO services speak volumes for us. If you are looking for top-tier local SEO services or a local SEO service provider with some spice and sauce – give us a call.